The European Union Chamber of Commerce in China is delighted to invite you to the 5th Prestige Brands Forum, organized by China Europe International Business School (CEIBS) and People’s Government of Jing’an District of Shanghai.

Craftsmanship and quality are one of the essential dimensions of luxury. In the 19th century when luxury brands were created in France, Italy, Switzerland and the UK, their products were manufactured by gifted craftsman and were bought by the elites of the time: royalty, aristocrats, high bourgeoisie, and successful businessmen. With the development of their customer base since the 1980s, most luxury brands had lost this uniqueness. Some brands even lost touch with their craftsmanship and quality roots. A disenchantment of luxury took place, which has hurt it.

In this context, three major things happened: craftsmen with exquisite taste have decided to distribute their creations and launch their luxury brands; former executives of luxury brands have decided to create new brands respecting this spirit of quality, craft and exclusivity; established luxury brands have realized this and have entered a new era: they are looking back to their roots and refocusing on craftsmanship and quality.
This leads to a second important question: the “Made in…” issue.

Customers of French luxury brands buy both the brand and France. The same can be said of customers of Italian, Swiss, British brands. This gives a major importance to the place where the products are created and manufactured. “Made in France”, “Made in Italy”, “Made in Switzerland”, “Made in the UK” have become issues that the luxury professional organizations have been defending for years. In each case, it is synonymous with quality in the mind of customers. These two critical issues are food for thought for the upcoming prestige brands: How can they ensure that “Made in China” becomes a symbol of quality and craftsmanship? How can they protect and develop the exquisite crafts that have been born in China? CEIBS Prestige Brand Forum has decided to explore all these topics.

The 5th Prestige Brands Forum welcomes high-ranking speakers such as Prof. Zhu Xiaoming, Executive President and Professor of Management, CEIBS, Mr. Marc-Antoine Jamet, Secretary General, LVMH Group, Mr. Philippe Leopold-Metzger, CEO, Piaget, Ms. Josephine Chien, Managing Director of China, Cartier, Mr. Leo Lui, CEO of China, Hermes, Mr. Gao Feng, President of China, Bottega Vaneta.

For the detailled program please click here.

Fees:

The standard tickets fee is USD 1100/person (or RMB 6,800/person). If you would pay before March 27, 2013, you'll enjoy the Early-bird fee for USD950/person (or RMB 6,000/person). CEIBS alumni and members of the European Union Chamber of Commerce in China enjoy a discount of 20% off.

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