About the company
DP Group
The mission of DP Group is to make the world a better place where to do business. To fulfill this mission, DP Group has aimed to establish a series of service companies in order to provide its clients a full range of services, namely, Legal, Investment, Tax, Accounting, Marketing, Communication, Educational activities etc.
In order to provide the best services in the fastest way to our clients, DP Group now has a variety of branches around the world including locations based in major developing economies.
For more information about DP Group and it’s entities & services please check: www.dpgroup.biz
EASTANT Communication & Events – DP Group
EASTANT is an international boutique agency, specialising in social media management, digital marketing, PR and events.
Job description
Daily Responsibilities:
Develop, implement and manage social media strategy.
Define most important social media KPIs
Manage and oversee social local and international social media
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Attend educational conferences
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Provide monthly and yearly data collection, report and analysis.
Edit video contents, infographics
Able to operate on We Chat platform, Baidu, Weibo, Red, Instagram, LinkedIn, websites, and additional social media platforms as required
A Social Media Specialist wants to see a social-media channel grow, measured by the amount of content published, when and how people engage with the channel, which content gets the most interaction, and how users respond to any brand messages. If the content includes sales of products or services, then conversion rates are also important.
Write long- and short-form social media messages that attract new users and engage current users
Use data to analyze what’s working, what’s not, and reinforce or refocus key messages accordingly
Wear many hats as you work with multiple teams to develop strategy, work with designers, write copy, manage social communities, and analyze data
Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
Skills & experience
Job Requirements:
- Chinese nationality;
- Bachelor degree or above in Marketing, Communication, International Business or a related field is preferred;
- At least one year working experience in marketing, communication, PR or event management;
- Knowledge of traditional and digital marketing, content marketing and social media marketing;
- Proficient/Fluent in Chinese, English and, possibly, Italian;
- Strong communication skills to successfully liaise with customers, suppliers, and colleagues;
- Highly organized and detail oriented.