Communication & Content Specialist Go back »
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Company:GOPA PACE
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Location:Beijing
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Job function:Public Relations
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Industry:Government Organizations
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Employment:Part time
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Experience:Entry level
About the company
This position is part of a broader EU public diplomacy and outreach project in China, which seeks to build a more favorable environment for EU-China dialogues and strengthen bilateral relations. The project focuses on promoting the EU's values, policies, and principles through cultural and academic exchanges, engaging with Chinese stakeholders, and fostering long-term partnerships. Through a mix of social media, digital content, and public diplomacy activities, the project aims to improve the EU’s image and credibility, particularly among Chinese youth, opinion leaders, and cultural institutions.
Job description
The Public and Cultural Diplomacy in China (EU POP China) Team is seeking a highly motivated and creative Social Media & Content Specialist to assist in its public and cultural diplomacy efforts. This role will focus on strengthening the EU’s presence and engagement with key Chinese target audiences through social media, digital content, and public diplomacy initiatives.
As part of a dynamic team, the selected candidate will support the EUPOP Project team in its efforts to enhance the perception, understanding, and attractiveness of the EU among Chinese audiences, particularly in the areas of EU values, policies, and cultural cooperation. The role will involve creating engaging content and managing social media strategies aimed at fostering mutual understanding and promoting the EU’s role as a global leader in various thematic areas such as climate action, culture and sustainability.
Location: P.R. China, Beijing (preferably) with possibilities of travel nationally
Type of Employment: Part-time (10 days a month, indicative and flexible)
Reporting to: Team Leader/ Key Expert 2
Main Responsibilities:
- Communication and Creative Content Management:
- Collaborate with other team member to develop effective communication material, create, manage and translate high-quality, engaging content for the project targeting key Chinese audiences, especially youththe project.
- Craft messages that reflect EU policies, values, and priorities tailored to resonate with Chinese audiences.
- Monitor social trends in China to identify opportunities to increase engagement and visibility.
- Event Management:
- Plan, organize, and execute both in-person and online public diplomacy and cultural events, including conferences, lectures, workshops, cultural festivals, and networking sessions.
- Handle event logistics such as venue selection, coordination with speakers, managing participant lists, and securing all necessary technical equipment.
- Work closely with local partners, stakeholders, and EU Member States’ cultural institutes to ensure collaboration and resource sharing in event planning and execution.
- Ensure the EU’s visual identity is properly represented at events through promotional materials, signage, and branding.
- Provide on-site support during events, including managing registration, coordinating with vendors, and troubleshooting any issues that arise.
- Assist in post-event activities such as gathering feedback, analyzing event success, and reporting on outcomes to measure impact and engagement.
- Monitoring & Reporting:
- Track and analyze the performance of digital campaigns, providing regular reports and recommendations for future actions.
Skills & experience
- Education:
- Bachelor’s degree in communications, digital media, international relations, or a related field.
- Experience:
- At least 3 years of professional experience in content creation and public relations, ideally within a cultural diplomacy or international organization setting.
- Experience in event operation, communicate with clients, partners, vendors, and contractors.
- Familiar with digital marketing tools and social media platforms in the Chinese market (Weibo, WeChat, Douyin, etc.).
- Skills & Competencies:
- Strong understanding and interest of the Chinese social trends and audience segmentation.
- Good soft skills such as communication both online and in-person, general understanding of the organization and administrative procedures in local lands
- Excellent written and verbal communication skills in English and Mandarin.
- Ability to work collaboratively in a multicultural environment and adapt to changing priorities.
- Creativity in designing engaging content and campaigns tailored to specific audiences.
Proficiency in digital content creation tools (e.g., Canva, Adobe Suite, etc.).
How to apply
What We Offer:• An opportunity to work in a high-impact, multicultural environment at the heart of EU-China relations.
• Direct engagement with high-profile stakeholders, including EU officials, Chinese opinion leaders, cultural institutions, and international organizations, offering an enriching environment to expand your professional network.
• Professional growth in the fields of public diplomacy, cultural cooperation, and international communications.
• Possibility of being a Non-Key Expert for the European Union
To apply, please send your CV to: infochina@gopa-pace.com by Oct 18th, 2024.
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