The European Chamber and China IPR SME Helpdesk are pleased to invite you to attend the afternoon seminar “How to maximise your profits through intellectual property in China” on the 10th November at FBLD Consulting Ltd (UK).

中国欧盟商会和欧州中小企业中国知识产权服务处（China IPR SME Helpdesk）非常高兴的邀请您参加将于11月10日周二下午在英国菲宾兰德建筑设计咨询公司举行的“如何在中国利用知识产权获取最大利益”活动。

Every company has intellectual property. Intellectual property is often the most important asset of a company. But recognising what it is and how to maximise your profits through intellectual property in China is not something most companies are familiar with.

每家公司都有知识产权。知识产权往往是一家公司最重要的财富，但大多数公司往往对如何利用知识产权获取最大利益不甚了解。

This training will teach you the following  此次培训将会为您解答：

    What is intellectual property? 什么是知识产权？

    How to recognize intellectual property within your company? 如何识解贵公司内的知识产权？

    What are the particularities of the Chinese intellectual property system? 中国知识产权体系有什么特别之处？

    How to manage intellectual property? 如何管理知识产权？

    How to maximise your profits through intellectual property in China?如何在中国利用知识产权获取最大利益？

EU SMEs which are not members of European Chamber can get free tickets.　非欧盟商会会员的欧洲中小企业可免费入场。

Language 语言：English Only 英文

Agenda活动安排：

3:30pm-4:00pm – Registration 签到

4:00pm-4:05pm – Welcome remarks by Mr. Zhai, General Manager of FBLD 英国菲宾兰德建筑设计咨询有限公司总经理翟先生致开场辞

4:05pm-5:00pm – Speech by Reinout Van Malenstien, IP Expert, China IPR SME Helpdesk 欧州中小企业中国知识产权服务处知识产权专家Reinout Van Malenstien先生发表有关演说

5:00pm-5:30pm – Q&A session 自由提问

About the China IPR Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

Speakers

Mr. Reinout van Malenstein

IP Expert

Mr. Reinout van Malenstein

IP Expert

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Before joining the China IPR SME Helpdesk, Reinout has gained working experience as an IP lawyer in the Netherlands, working for a Magic Circle law firm and after that as the head of the China desk at a Dutch law firm. He also worked as a delegate of the EU China Co-Reach IPR project and as a researcher and lecturer of Utrecht University in The Netherlands.
Reinout is a Dutch citizen, and speaks English, Chinese, Dutch and German. He holds a Master of Laws in Chinese Law from Peking University and a Master of Dutch Law in Civil Law, specializing in Intellectual Property Law, from Utrecht University. Reinout is also a guest lecturer of various prestigious Chinese and European Universities and Institutions.

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