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Martina Gerst currently heads the Market Access and Training team at the European Union Small and Medium Enterprises Centre (EU SME Centre) in Beijing. She advises companies from 10 sectors in the EU on market access to China. She has over 20 years professional industry and consulting experience in China, Europe and US across different industry sectors including automotive, mechanical engineering, ICT, chemical/pharmaceutical and electric/electronics. She has worked in different positions and projects for leading international companies and European SMEs focussing on Supply Chain Management, ICT, Innovation, and IPR protection.
Martina holds a PhD and a LLM in Innovation, Technology, and Law from the University of Edinburgh. She has authored papers and reports on ICT standardisation, innovative technologies, conformity and IPR.