Following on from previous successful presentations with European Chamber in Chengdu & Chongqing, Andrew Schorr from Grata and Matthew Brennan from China Channel will go further in depth on a variety of practical topics related to WeChat.
Andrew Schorr will first demystify the Wechat Official Account platform to get basics right, then present several examples of interesting, more advanced features for lead generation.
Matthew Brennan will present actionable tips on how to use WeChat for marketing yourself and your business, and how not to promote and pitfalls to avoid.
Agenda:
13:30-14:00 Registration
14:00-14:05 Welcome remarks
14:05-14:35 Presentation by Andrew Schorr
14:35-15:05 Presentation by Matthew Brennan
15:05-16:00 Q&A
Speakers:
Andrew Schorr, Co-founder, Grata
Andrew is the founder and CEO of Grata, a company helping businesses run customer service and sales on WeChat. Grata is a 500 Startups-backed company and has been honored as Web in Travel’s Startup of the Year and runner-up in Omnicom Media Group's Asia's Next Big Startup. Grata is his third venture in more than ten years in China.
Matthew Brennan, Co-founder, China Channel
Together with fellow team members of China Channel, Matthew is inspired by how WeChat continues to transform Chinese society and lead the world in what is possible in the world of mobile. Old China hand of 11+ years, Matthew brings many years’ experience leading teams in creating educational products for the China market. He has extensive experience in online/offline training and rich multimedia content.