Following on from previous well received presentations with European Chamber in Southwest and Beijing, Matthew Brennan from China Channel will go further in depth on a variety of practical topics related to WeChat.
 
Matthew Brennan and his team will first demystify the Wechat Official Account platform to get the basics right, then present several examples of interesting, more advanced features for lead generation. He will also present actionable tips on how to use WeChat for marketing yourself and your business, and how not to promote and pitfalls to avoid.

Speaker:

Matthew Brennan, Co-founder, China Channel
Together with fellow team members of China Channel, Matthew is inspired by how WeChat continues to transform Chinese society and lead the world in what is possible in the world of mobile. Old China hand of 11+ years, Matthew brings many years’ experience leading teams in creating educational products for the China market. He has extensive experience in online/offline training and rich multimedia content.

Agenda:

7:30 - 7:45 Registration
7:45 - 8:45 Breakfast & Presentation
8:45 - 9:00 Q&A

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