Dear Marketing & Communications Forum Members,
The European Chamber is delighted to invite you to join next Marketing & Communications Forum Meeting & Chair Election at 09:30-11:30 am, 24 March 2016, European Chamber Shanghai Office.
Companies will do everything they could to avoid crisis, but unfortunately sometimes some crisis is at the corner suddenly. As marketers, are we really ready to handle it in a right way, and with contemporary knowledge on how to handle social media in crisis communications? How to lead a cross function team in crisis communications? How to select or train your spoken person? What are the lessons we can learn from others?
During the meeting, firstly, we will hold the Elections for the Forum Chairperson and Vice Chairpersons. Then, Ms. Lili Wang, DSM China Branding & Communications Director will deliver a presentation on Business Case Study about Crisis Communications and Lessons Learned.The presentation will be followed by a Q&A session and an interactive discussion on the topic.
Agenda:
09:30 – 10:00 am
- Roundtable Introduction
- Opening Remarks by Mr. Florian Zeim, Vice Chair of Marketing & Communication Forum Shangh
- Introduction of the process of Election and candidates’ speech, each 5 minutes; and
- Voting for the candidates.
10:00 – 11:30 am
- Presentation by Ms. Lili Wang on Business Case Study about Crisis Communications and Lessons Learned;
- Q&A and Discussion;
- Any other business; and
- Announce the Election Result.
Our Speaker
Ms. Lili Wang, Director of DSM China Corp Branding, Communications & Culture
-Former Asia Pacific CMO of GE Home Appliance, Lighting and Industrial Group Lead team of 30+, covering channel and product marketing, go-to market strategy/commercialization, strategic planning, market intelligence, CRM/Loyalty, sales promo.
-Former Asia Pacific Marketing Leader of BestBuy leading sales promotion, pricing, customer relationship management (strategic CRM)/loyalty, customer insights/market intelligence, branding, PR, a 40+people-team.
-Former Consultant in Deloitte management consulting (Chicago)
Chair Elections:
The Marketing & Communication Forum Chair and Vice Chairs play a crucial role in driving the Forum. The responsibilities of Chairpersons include taking a leading role in steering Forum meetings and events. The required characteristics of a Chair and Vice Chair are a senior industry representative with relevant industry expertise and government contacts who has the time and willingness to support the group. Previous participation in the Working Group is essential.
According to European Chamber internal best practices intended to promote new strategies and approaches for the operation of the forum, the European Chamber recommends that a Chairperson should not exceed three years in his/her role and highly encourages all members interested in taking a leading role to put their name forward for election.
Should you be interested in putting yourself forward for candidacy for election, please firstly read the attached document which outlines the roles and responsibilities of a Chairperson.
To apply, each prospective candidate should submit a short bio and a motivation letter prior to the election to Mr. Kevin Fang at kfang@europeanchamber.com.cn by Monday, 14 March, 2016. In the email, please clearly state whether you intend to run for the position of Chair or Vice Chair. Candidates running for the role of Chair, if not successfully elected, can opt to be included as a candidate for Vice Chair. For the Marketing & Communication Forum, it is possible to have at most one Chair and two Vice Chairs.
In accordance with European Chamber internal guidelines, the Working Group Coordinator will send another email to the Forum one week prior to the election with the bios and motivation letters of all candidates attached. Voting for the election must be conducted in person at the Forum meeting (one vote per company) after each candidate has been given an opportunity to give a short speech on why they would like to run for election. The duration of the term for both Chairs and Vice Chairs is one year. All elected Chairpersons must sign the attached Code of Conduct following election.
Downloads
Some documents are only available to download by members of the following Working Groups / Fora in Shanghai.
- Marketing and Communications Forum
If you are a member please login to our website first to download the documents.
Code of Conduct for Board Members and Chairs
Group / Forum Members only
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Roles and Responsibilities of Chairs and Vice Chairs
Group / Forum Members only
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