THIS TRAINING IS HELD IN ENGLISH
Training objectives:
The Chinese eCommerce market is the largest eCommerce market in the world. This market has its own specificities: local players and local practices quite different from the western world.
Whether you are a brand or a merchant with a eCommerce project in China, this training will help you to understand the local eCommerce Chinese market, the best eCommerce practices in China and the Chinese digital ecosystem.
Through real life examples and study cases, this training will allow you to gather the necessary practical and market knowledge for your eCommerce success in China.
Who should attend?
This training session targets any brands or merchants with an eCommerce or Digital project on the Chinese market. Entrepreneurs or ecommerce practitioners can join this course.
Course outline
1. Market Insight
- Who are the Chinese Internet users & online buyers ?
- Focus on the mobile market in China
- Market Size / Market Growth
- Why does the Chinese consumer buy online?
2. Marketplaces & eTailers
- The major importance of e-Marketplaces in China’s eCommerce scene
- Business models of the e-Marketplaces in China
- Tmall/Taobao Focus
- Merchandising & Advertising on e-Marketplaces
- Jing Dong (JD) the second largest player
- Cross Border eCommerce
- Do you need an eCommerce website in China ?
3. Digital Marketing for eCommercein China
- Baidu & Baidu Marketing
- SEO & Content Marketing for eCommercein China
- SEM & Online Advertising for eCommercein China
4. Online2Offline & Omnichannel
- What is O2O &Omnichannel ?
- How Online2Offline can bring value to eCommerce in China ?
5. Social Marketing in China
- Why social marketing is a Must for eCommerce in China ?
- Weibo focus
- WeChatfocus : How to use WeChat for eCommerce ?
6. eCommerce Strategy & Case Studies
7. Budget
- Budget planning
- A typical business plan for eCommerce
Agenda
08:45 - 09:00 Registration
09:00 - 12:00 Morning Session
12:00 - 13:00 Lunch
13:00 - 18:00 Afternoon Session
THIS TRAINING IS HELD IN ENGLISH
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.