China’s consumer market is changing rapidly due to urbanization, demographic shifts, rapid economic growth and the increasing prevalence of digital technology. The days are over when demand in China for virtually anything seemed insatiable. Even though overall consumption will continue to boom in China over the medium term, targeting the wrong income segment, playing in the wrong categories, and being underrepresented in the fast-growing online channels will be a formula for slow growth.
Understanding and responding to these changes in spending habits will be decisive in determining the companies that win or lose, whether international or domestic competitors. And while scale, speed, and simplicity proved advantageous in the past 15 to 20 years, the changing shape of Chinese consumption seems sure to topple some giants of the past and elevate new champions. Which will your company be?
The European Chamber is delighted to have 3 experts, Mr. Xiaoping Zhang, Consumer Business & Retail Leader, Deloitte, Ms. Susan Ren, Director of Consumer Engagement Marketing, Unilever, and Mr. Cyril Drouin, Chief E-Commerce Officer, Saatchi and Saatchi to share their views on how this might impact your business, clients and offer a great amount of case studies with their best practices.
AGENDA
14:00 to 14:30 Registration
14:30 to 14:40 Opening remarks by Ms. Lili Wang, Chairman of the Marketing & Communication Forum, European Chamber
14:40 to 15:00 ‘Navigating the Digital Divide: Addressing the Digital Needs of Chinese Customers’, Xiaoping Zhang, Consumer Business & Retail Leader, Deloitte
15:00 to 15:20 Presentation by Susan Ren, Director of Consumer Engagement Marketing, Unilever
15:20 to 15:40 ‘How to have a successful 11.11’, by Cyril Drouin, Chief E-Commerce Officer, Saatchi and Saatchi
15:40 to 16:00 Q&A Session
16:10 to 16:20 Closing Remarks
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: ltan@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.