There must be something!

Real explorers always look deeper, further, driven by curiosity, vision or challenge. They don’t accept the status quo but lead by scientific instinct, constantly seeking hidden aspects, new opportunities and discoveries that will lead to innovation and development.

The capacity for opportunities is deep and open. The challenge is to explore the most valuable areas and draw forth the best!

 

There It Is . . . Real Customer Loyalty! It’s hidden in the ocean of data!

To achieve a competitive advantage, retain customers and acquire new ones, retailers in China need to explore the potential of the acquired data generated within loyalty programmes.

Simple programme schemes will not work. Mobile, aware, demanding customers, constantly shifting between online and offline, expect a more personalised experience. They want what is new! The challenge is to discover information that can be turned into successful loyalty strategies! Is it worth the effort?

Research shows that 20 percent of the most loyal customers generate 80 percent of the turnover. So, apparently data exploration can be a great investment.

 

EVENT AGENDA

DAY 1: 22 JUNE 2016

8:45-9:30 Registration and morning coffee

9:30-9:35 Conference Opening and Networking Session

• Casper Haring, Managing Partner, IGNITE

9:35-10:15 A holistic view of the Key Loyalty Drives for Retailers in China 

• Herman Li, Commercial Director, DUNNHUMBY

• Revealing the true value of customers who have been underestimated in our target markets

• Ceasing the mistakes making customers unhappy and leaving your business

• Cultivating pleased customers to disseminate a word-of-mouth influence for your brand

• Turning customers into true advocates for your business

10:15-10:55 Utilising Predictive Small Data to Reveal Customers’ True Identity

• Caroline Papadatos, Senior Vice President of International, LOYALTYONE

• Capturing desired customer data via outstanding multi-channel practices

• Employing the small, customer-level types of data to illuminate shopper’s true demand

• Unleashing the power of your membership program to deliver significant ROI

10:55-11:15 Coffee Break

11:15-11:55 Identifying the Essential Small Data which Applies to Your Business Models and Priorities 

• Cindy Huang, General Manager, HACKER AGENCY

• Converting data flow derived from multiple channels & cross devices into monetary flow

• Utilising real-life insights to conduct highly cashconvertible customer engagements

• Pinning down prioritized target markets which have optimised monetary conversion rates

• Protecting your business from spam and less useful data with data analytics

11:55-12:25 Developing the Most Efficient Customer Approaches to Acquire Adequate Customer Data

• Eddie Cai, CRM Director, GAP GREATER CHINA

• Identifying the most efficient channels to optimise customer interaction

• Winning over customers via mobile communication

• Complementing data collection from collaborating with industrial partners

• Protecting brand integrity: secure your customer’s privacy

12:35-13:35 Lunch Break

13:35-14:15 Creating an Inspired Environment for POS, which Ultimately Adds Fresh, Relevant Data on a Daily Basis

• Eddie Cai, CRM Director, GAP GREATER CHINA

• Providing an excellent in-store experience to entice customer on your physical store

• Leveraging in-store customer management to complement data collection

• Capturing first-hand customer data via in-store communication

• Integrating multiple channels to radiate customer for data accumulation

14:15-14:55 Panel Discussion: Acquisition or Retention? How Do You Strike a Balance in Between

• Wenjing Zhong, Head of Customer Service,INTIME DEPARTMENT STORE(HANGZHOU)
• Jason Yu, General Manager, KANTAR WORLDPANEL CHINA
• Affie Fang, CRM Manager, TESCO PLC
• Jingming Song, CRM Manager, JOY CITY (TIANJING)

• Getting insights into how customer loyalty has been landscaped by FMCG retail in China

• Uncovering the growth track of retailers in China

• Footfalls vs. Loyalty, which is more crucial to drive sales

14:55-15:15 Coffee Break

15:15-15:55 Executing Efficient In-store Presentation & Promotion Through Customer Data

• Kelly Huo, Category Marketing Manager, WAL-MART CHINA HOME OFFICE

• Unleashing the full potential of customer data

• Case Sharing: The comprehensive Know-hows of American Eagle’s in-store promotion strategy

15:55-16:35 Business Ethic Guidance and the Law on Storing & Utilising Customer Data

• Zhan Liu, Attorney, WINTEAM 500

• Case study: Data leakage and sentencing guidelines

• Defining personal rights in customer data afairs

• Comprehending the supervision regulations of customer data

16:35-16:45 Summary of Day I

16:45-17:35 Cocktail and Networking

Understanding the Customer Thoroughly

Customer Data Acquisition – the Bedrock of Establishing Sustainable Customer Loyalty

 

 

DAY 2: 23 JUNE 2016

More: www.ignite-conferences.com/loyalty/agenda 5

9:00-9:30 Registration and morning coffee

9:30-10:10 Finding Meaning or Actionable Insights with Customer Data In Hand to Derive Values for Your Customer

• Andy Jiang, Director of Analytics & CRM, METERSBONWE APPAREL & ACCESSORY

• Boosting your business from a multidimensional approach of customer data

• Realising your business decision by closing the data loop

• Predicting customer needs sensibly from existing customer data

10:10-10:50 Leveraging Customer Data to Conduct Efficient Precision Marketing

• Wei Wu, Data Analytics Manager, YIHAODIAN

• Profiling Your Customer to reveal their true needs

• Leveraging Customer Lifetime Cycle to Maximise ustomer Value

• Strengthening Customer Loyalty through Customer Public Opinion Analysis

• Retrieving you Customer loyalty through Precise- Mobile-Marketing

• Utilising Churn Model to Efficiently Prevent Customer from Leaving You

10:50-11:10 Coffee Break

11:10-11:50 Conceiving Optimised Pricing Strategy from Customer Data to Serve Customer at Best Prices

• Garrett Gao, General Manager China, BRAND LOYALTY

• Using customer data to maximise sales revenue and market share

• Communicating and reinforcing brand value via market-based pricing

• Creating a perception of high product quality and desirability via market-based pricing

11:50-12:30 Employing Customer Data to Apply Personalised Marketing Promotions to Wow Your Customer

• Relvin Sun, Co-founder, HARB DATA
• Cathy Hu, Head of Omni-channel Center, PACIFIC DEPARTMENT STORE

• Applying proven methods of successful personal communication

• Defining approaches to achieve a stunning personalised communication strategy

• Case sharing (Halloween event trial and results) with Ningbo Pacific department stores

• The outlook for personalised communication in China

12:30-13:30 Lunch Break

13:30-14:10 Adopting Customer Data to Drive Value Through Multichannel Targeted Communication

• Ken Liu, Managing Director Asia, ACXIOM
• Swing Shu, Senior CRM Manager, L’ORÉAL

• Identifying the marketing challenges that could sink your business in China

• Catching the retail marketing opportunities for your brand in China

• Monetising customer data to maximise your ROI

• Case sharing: Collaboration between L’Oreal and WFJ Department Store

14:10-14:50 Predicting Customer Needs Using Customer Data

• Leverage customer data to predict the likelihood of customer’s purchase

• Utilising customer data to reveal what your customer’s experience should be like today and tomorrow

• Leveraging real-time customer data to deliver the appropriate content at the moment it’s needed by the customer

14:50-15:30 Outlook on Fresh Technologies That Will Change Data Collection & Utilisation for Customer Loyalty

• Olivier Maugain, Regional Director of Business Intelligence, STARCOM MEDIAVEST GROUP

• Applying proven methods of successful advertising communications

• Double-insuring your brand loyalty from leveraging above-the-line (ATL) and below-the-line (BTL) advertising

• Converging ATL and BTL to achieve an exponential growth of customer loyalty

• Being re-embraced by the customer by redefining consumer relationship management (CRM)

• Getting ready: Technology and data requirements

15:30-15:40 Summary of Day II

15:40-16:30 Coffee and Networking „

Customer Data Utilisation – Put Customer Data in Full Force to Earn Customer Loyalty

 

For more information, please visit: www.ignite-conferences.com/loyalty

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