The European Chamber is very pleased to welcome you to a SME Breakfast Seminar on "Branding in China".
The objective of the seminar is to enhance your understanding of branding techniques in China by providing theoretical as well as practical insights. Our speakers will provide a variety of case-studies of Western brands in China and practical advice on how to choose an effective branding strategy.
Speaker 1: Marianne Friese, Marianne Friese Consulting
To view Marianne Friese's bio please click here
Brief outline of presentation:
* Branding + brand building - why bother?
* Branding in China - what's different?
* Naming - what's the road to success?
* case study: TBC
* Logo and registration - what you always wondered about...
Speaker 2: Matthew Wisla, Vice President, Fleishman Hillard International Communications
To view Matthew Wisla 's bio please click here
Brief outline of presentation:
* The value of building relationships with Chinese media
* Guiding the media to your message
* Top tips for getting your message through
* Case Study: TBC
Please be advised that the media is normally allowed to attend all European Chamber public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the chatham House Rule).
To register for this event please email Mr. David Loucao at dloucao@euccc.com.cn by Monday 19th November, 2pm. Please note that we will send you a registration confirmation.
We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee.
Please note that registration starts at 08.30am. The seminar starts at 09.00am and the door will close at 09.10am. Fees will be collected in cash at the entrance.