[New Speaker] China 360° E-Marketing Conference Go back »
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Time2016-08-25 | 14:00 - 18:30
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Venue:Regal International East Asia Hotel
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Address:516 Hengshan Road, 2nd Floor
衡山路516号，2楼 -
Fee:Members: 400 RMB |
Non Members: 800 RMB
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| McKinsey PPT Attendees only |
| TUV PPT Attendees only |
| System In Motion PPT Attendees only |
Winning in today’s environment, where technological change is accelerating faster than ever, will require retail leaders to shift their thinking once again. It’s not about bricks-and-mortar versus digital or omnichannel models. It’s not even about embracing the impact of digital future. China is undergoing major transformations and the Chinese consumer landscape is evolving rapidly. Regional, socio-demographic and psychological attributes are shifting and digital permeates many aspects of the life of China's New Mainstream Consumer. Today’s big challenge is harnessing the explosion of technology and China’s multifaceted consumers.
In just the past couple of years, smartphones and mobile devices have become virtually ubiquitous — with roughly 1.4 billion smartphone units in use today — and have transformed the face of retail marketing as we know it. You need to deliver smarter, personalized customer experiences, and the right models, processes, tools and culture to deliver them fast.
The European Chamber 2016 China 360° E-Marketing Conference (“Conference”) brings together the world’s foremost digital customer experience and marketing technology leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality. The Conference aims deliver a unique perspective to help marketers and technologists accomplish best-in-class customer experiences. The Conference will gather digital experience specialists from CMOs to senior CRM Managers to marketing technology integration gurus. Participants in this year’s conference will have the opportunity to meet thought leaders, decision makers, practitioners and analysts who are designing and delivering the most innovative digital and customer experiences.
Don’t miss your opportunity to join this elite community of digital practitioners for a half-day conference in Shanghai filled with inspiration, technology and networking.
Agenda
14:00 to 14:30 Registration
14:30 to 14:40 Welcome Remarks, by Mrs. Lili Wang, Chair of the Marketing & Communication Forum, EUCCC & Personal Care Strategic Project Director, DSM (China)
14:40 to 15:10 “China's Digital Consumer” by Dr. Hagen Wülferth, Associate Partner, McKinsey
15:10 to 15:40 “New Ways to Find and Connect With Customers” by Mrs. Susie Lv, Marketing Director, Maserati China
15:40 to 16:10 “Innovation on Better Using of Customer Data” by Mrs. DUBEY Asmita, Chief Marketing Officer, L’ORÉAL Asia Pacific
16:10 to 16:30 Coffee Break
16:30 to 16:50 “Corporate Identity Verification - Makes Global Trade Easier” by Mr. James Zhang, Vice General Manager, Systems, TÜV Rheinland
16:50 to 17:10 “WeChat: Mobile Channels In Action” by Mr. Stephane Monsallier, Managing Director, System-In-Motion
17:10 to 18:20 Panel Discussion: The New Economy: How do retailers adapt to the power of customer? moderated by Mr. Yuan Yao, Partner, Chief Data Scientist, BigData, Analytics and Information Management Practice Leader, PwC China
Panel Speakers:
Mr. Leung Ling, Senior BD Manager of 1688 Import B2B platform, Alibaba B2B
Ms. Susan Ren, Director of Consumer Engagement Marketing, Unilever
Mr. Lenny Xue, Manager of Shanghai Brand Protection,Thomson Reuters
Mrs. Susie Lv, Marketing Director, Maserati China
18:20 to 18:30 Closing Remarks, by Mrs. Lili Wang, Chair of the Marketing & Communication Forum, EUCCC & Personal Care Strategic Project Director, DSM (China)
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: lamendivil@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
Speakers
Mr. LEUNG LING
Over 15 years of hands-on experience in strategic planning, business development, and project management. As an subject matter expert, Mr. Leung led Alibaba key account client team in helping SOEs transforming from traditional strategic sourcing to eCommerce platform sourcing. Before joining Alibaba, Mr. Leung held practice leader position IBM China LBS, Ariba China, and KPMP LLP in California Silicon Valley.
Mrs. Lili Wang
Advisor of CCTV-National Brand Plan (国家品牌计划) .Lili has provided crisis communications and spokes person trainings to senior executive from companies like Benzs, Continental, Saint-Gobain, Sinochem, Solvy, Sabic, Covestro, etc.
Former Asia Pacific CMO of GE Lighting, Home Appliance and Industrial.
Chairman of AICM (Association of International Chemical Manufactory) PRCC committee (2015).
Chairman of European Chamber Marketing and Communications Committee, Shanghai (2016-2017)
22 years experience in UK, US and China in both B2B & B2C industries Serving top Fortune 500 companies include GE, Bestbuy, and Deloitte Consulting (Chicago), CCTV.
Executive Keynote speakers for Global WIN (2015 Rome), CEIBS, Fudan, Jiaptong MBAs, Asia Digital Marketing Forum (Singapore & HK), Beijing Olympics Economy Forum (Beijing)
A Coach for Marketing/Communications professionals
Graduated from Northwestern University (Chicago)
Dr. Hagen Wülferth
Dr. Hagen Wülferth is an Associate Partner in McKinsey’s Beijing office and co-leads McKinsey’s Digital Marketing and Sales service line for China. Hagen’s extensive work in China has focused on helping multinationals, joint ventures and Chinese companies craft their market entry and expansion strategies and drive digital transformations, including Big Data partnerships, digital marketing innovations, omni-channel experiences and e-commerce acceleration. Originally from Germany, Hagen has spent 10 years in China and published a book on China. He is fluent in Mandarin.
Mrs. Susie Lv
A marketing veteran who has extensive experiences building and promoting brands, and finding new ways to connect with customers. Susie joined Maserati China at the end of 2011 when it was still a niche brand with several thousand customers in China only, over the years she and the China team effectively expanded market size, increased brand awareness, and most recently opened a T-mall store which was an instant success! Susie believes in this exciting new age of Marketing Change is the only Constant, the challenges and opportunities are bigger than ever for marketers.
Susie previously worked for leading creative and media agencies BBDO, Ogilvy & Mather, MindShare in the US and China. She holds MBA degree from University of California at Berkeley & London Business School, and Bachelor’s degree in Statistics from Peking University.
Mrs. ASMITA DUBEY
Asmita Dubey is the Chief Marketing Officer for L’Oréal Asia Pacific. She joined L’Oréal in January 2013 as China CMO. Ms Dubey is a marketing professional with 19 years’ experience in communication groups and corporations in India, China and the Middle East.
Having spent ten years of her work life in China and the initial years of her life, education and first seven working years in India, Ms Dubey has accumulated a deep understanding of the market in India and China. Her expertise spans digital marketing, e-commerce marketing, market research, integrated marketing communications, marketing analytics and strategic media planning.
Prior to L’Oréal, Ms Dubey spent eight years at Mindshare (WPP Group).
Mr. James Zhang
Mr. James Zhang has rich experience in Management System auditing. He got multi professional qualification certifications, including the TS16949 certificate, Six Sigma Black Belt, VDA6.1 & VDA6.3 supervision system certificate, etc.
Mr. James Zhang has got many achievement in Management System depend on his excellent professional competence. He helped many well-known enterprises to establish, implement, train and verify quality system projects across the country successfully.
Mr. Stephane Monsallier
Stephane Monsallier has always been passionate about technology, starting when he learnt programming at age 10. He later graduated from Supelec in 1993, top IT engineering school in France.
After 10 years in Financial IT, he left France and corporate life, to create System in Motion in Shanghai, China in 2013. His vision was to build a high quality software services company, and promote innovation in enterprise software to the Retail and Distribution industry in China.
Stephane is also a mentor in Chinaccelerator the local branch of SOS Venture in Shanghai, he mentors and advises several entrepreneurs, he is the ambassador of French Founders in Shanghai, he manages the EO Accelerator program in the Shanghai Chapter of Entrepreneur Organisation and he is a founding member of the French Tech in Shanghai.
Ms. Susan Ren
Ms. Susan REN has more than ten years’ experience in business operations as well as brand marketing and management. She also has a deep insight into the development of multinational consumer goods companies in China and globe. Ms. Yuan REN’s expertise includes but not limited to the following aspects: brand strategy planning, product innovation, brand promotion, business management, business model breakthrough, corporate asset build-up and transformation, strategic partnership development, growth and innovation in general and the facilitating the blend between technology and business.
Mr. Lenny Xue
To be the first batch of International Online Brand Protection vendor that founded the China branch, Lenny start the MarkMonitor Shanghai team from zero to a full function support team. With his more than 5 years industrial working experience, he can provide different point of view not only base on the international experience, but also local best practice.
Mr. William Pan
William Pan join Maserati China in 2013 and build up and implement CRM strategy in corporate and dealer level. Now Customer experience management become one of key drive to sustain Maserati business expansion. Along with digital innovation, Maserati china now prioritize this revolution to digitalize business operation.
Before joined in Maserati, William Pan worked for Wunderman, Loreal, BMW , many multinational company, lead and pushed CRM & digital innovation in relating industry
Mr. Yuan Yao
Mr. Yuan Yao is a Consulting Partner leading Big Data, Analytics, Information Management services and e-Commerce areas in PwC China. He is also the leader of PwC Global Data Analytics and Innovation in the insurance sector.
Yuan has worked across numerous industries such as banking and insurance, retail and consumer, pharmaceuticals, with focuses on comprehensive risk management system development, credit risk quantification, monitoring, macro-economic research, capital optimization, customer lifecycle management, product marketing optimization, digital strategy, enterprise IT strategy, data structure and emerging technology innovation.
Yuan has over 25-year industry and consulting experiences in serving clients and leading the technology practices for several international firms across North America, Asia Pacific and Greater China.
Prior to joining PwC, he worked with the world’s top 500 companies, such as COGNOS, IBM, SAS being the regional IT leader, helping these built the enterprise IT strategy, IT planning, data intelligence architecture, digital transformation and application planning.