It’s easy to make assumptions about the media in China. That all channels are tightly controlled, restricted and largely ‘closed’ to authentic or creative communication. That if businesses have one big idea, and put it across using one channel – most often TV – they can expect it to reach and influence all their target audiences.
This is no longer the case: China’s media environment is extremely dynamic, powerful, complex and fragmented. There are opportunities for businesses looking to enter the market to tell a powerful story that wins customers and builds loyalty, but they need to understand and adapt their marketing to the ways people use media today.
As interest in international public relations for foreign businesses in China increases, knowing the communication laws and monitoring company reputations in media ensures that problems are prevented from arising is the key concern.
The European Chamber is delighted to have Ms. Evelyn Engesser, General Manager and Mr. Charlie Ge, Team Manager & Consultant, UNICEPTA Information Consulting and Mr. Eugene Low, Partner, Hogan Lovells as they discuss the China’s media landscape and the recent updates on the online advertising law.
AGENDA
8:30 to 9:00 Registration
9:00 to 9:10 Welcome Remarks by Mr. Carlo Diego D'Andrea, Vice Chairman of the Shanghai Board, European
Chamber of Commerce in China
9:10 to 9:40 New Advertising Law by Mr. Eugene Low, Partner, Hogan Lovells
9:40 to 10:10 Media Landscape in China by Ms. Evelyn Engesser, General Manager and Mr. Charlie Ge, Team
Manager & Consultant, UNICEPTA Information Consulting
10:10 to 10:50 Q&A Session
10:50 to 11:00 Closing Remarks
Payment:
You can pay at the day of the event using cash or local debit/credit cards. The European Chamber can give you an official fapiao for amount exceeding 200 RMB, and this will be sent to you via courier a few days after the event.
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.