Learning objectives:
During this half-day training, you will understand how WeChat can improve your stakeholder communications and build a community to keep professional readers more engaged.It also includes issues like how to use WeChat as an export tool, how to generate demand for your brand, and how long it takes to set all this up.
Course content:
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Getting to the core of WeChat features
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Understanding user behaviour
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Learning about cross-border e-commerce
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Positioning your brand and promoting it via WeChat
Agenda
13:30 – 14:00 Registration
14:00 – 14:30 The World of WeChat
14:30 – 15:30 Tips, Trends and User Behaviour
15:30 – 16:00 Coffee Break
16:00 – 17:00 Using WeChat as an Export and E-Commerce Tool
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Get initial market feedback by checking the ‘buzz’ on a product category or brand
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Understand how payments work via WeChat
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Think about post-sales logistics
17:00 – 17:30 What Works, What Doesn’t
17:30 - 18:00 Q&A
*We offer discounts for companies who send more than 1 person:
- Full price for the 1st trainee,
- 15% off for the 2nd, 3rd and 4th trainee from the same company,
- 30% off from the 5th trainee from the same company.
For bank transfers, please use GZ0221 as subject.
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than 3 business days prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email azhang@europeanchamber.com.cn ,or 2) cancel online if you registered for the event through the website.