Speaking to the Media
Media relations or getting publicity is a powerful tool for influencing and changing consumer behaviour. It provides critical third-party endorsement for an enterprise. As opposed to advertising or marketing, placing stories in news media provide a more credible platform to communicate your company’s products, identity and goals. But how should do it? How should you prepare so that your messages about your firm are clearly communicated?
Crisis Management
How a company is able to withstand a crisis is its ability to respond to the crisis it faces.
The public forgives accidents, but it doesn't forgive a company if its response is seen as inadequate. Learn some of the key steps businesses’ must take in order to respond to crises quickly, efficiently and yet with enough sympathy so that their reputations remain intact.
Language: English
Target audience: GM, PR Manager, Marketing Manager, Sales Director, Office Manager, etc
Agenda:
15:00-15:30 registration
15:30-15:40 welcome speech by European Chamber
15:40-17:10 training
17:10-17:40 Q&A
Registration
1. Online registration
2. Email registration: please send Company Name, Name, Title, Mobile Number to mhuang@europeanchamber.com.cn. The registration is complete only if a confirmation letter is received.
活动注册
1. 网上注册
2. 邮件注册:请将公司名称,姓名,职务,手机号码发送到mhuang@europeanchamber.com.cn 。收到商会邮件确认后注册成功。
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
活动条款
活动的席位有限。为了确保您的出席,我们建议所有活动都提前网上注册或邮件注册。对于任何未提前注册者,我们都不能保证您的参与。
我们全部活动都由英文召开,且除特殊说明外均为非公开的。
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email mhuang@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
取消报名
如果您不能参加已注册过的活动,请在不少于一个工作日的时间内取消您的注册。若您未能及时地通知我们,我们将收取您相应的活动费用。
如取消注册您可以: 1) 发送邮件至 mhuang@europeanchamber.com.cn; 或 2) 网站注册者可在网上取消。