The retail market of China is the biggest in the world and attracts more companies around the world to enter. Nowadays, social media is a prominent channel to reach the Chinese consumers and platforms like WeChat and Weibo are no longer a choice but a necessity.
The European Chamber would like to invite you to this workshop opened on Thursday 24 August in Shenzhen, which would give you a full understanding on Wechat, the most powerful social media in China. Ashley Galina Dudarenok, the founder of ChoZan will explain how to effectively use WeChat for marketing, thus drive followers and run effective campaigns on WeChat.
Learning objectives:
During this training, you will get well known of WeChat’s functions, know more methods to find and manage the Chinese key opinion leaders (KOLs) and to run effective campaigns through WeChat.
Main content
• Overview of WeChat for marketing
• How to choose the right account type
• What kind of content works on WeChat
• What’s the right way to use QR codes
• Types of campaigns that work on WeChat
• How to launch effective WeChat campaigns
• How to engage current database
• Where to find KOLs for WeChat
• How to launch an effective KOL promotion
• How to audit your KOLs before promotion
Language
English
Agenda
13:30 – 14:00 Registration and Networking
14:00 – 15:30 Section 1 360 understanding of WeChat
15:30 – 15:50 Tea Break
15:50 – 17:30 Section 2 Effective WeChat Marketing
Registration 注册
Registration is required to secure your seat. Please send the following information to Ping Rui Zhao, przhao@europeanchamber.com.cn or you can register online if you are a member. 请务必提前注册来预订你的位置,将下面的信息通过邮箱提供给赵平瑞 przhao@europeanchamber.com.cn 或者你也可以选择在中国欧盟商会官网的活动信息页面在线注册。
*Participant Name 参加人姓名
*Company Name 公司名称
*Title 职位
*Contact Email and Mobile phone 联系邮箱和移动电话
*Invoice information: If you need a VAT invoice (fapiao) for reimbursement, please provide us the identification number, invoice title and post address in Chinese. 增值税普通发票信息:如果你需要报销发票,请提供纳税人识别号,发票抬头和中文邮寄地址。
*If you need a VAT special invoice (fapiao) for reimbursement, please provide a complete information of your company that includes: identification number, company phone number, issuing bank, and issuing bank account. 增值税专用发票信息:如果您需要报销增值税专用发票,请提供纳税人识别号,公司电话,开户行以及开户行账号。
*We offer discounts for companies who send more than 1 person
- Full price for the 1stattendee,
- 15% off for the 2nd, 3rd and 4thattendee from the same company,
- 30% off from the 5th attendee from the same company.
Payment 付款
You can pay at the day of the event using cash or WeChat Pay. The European Chamber can give you an official receipt or fapiao, it will be sent to you by posting 10 working days after the event. 你可以选择在活动当天现场现金支付或者使用微信支付。中国欧盟商会可以提供活动回执或发票,在活动结束后10个工作日内以邮寄的方式给你。
Terms & Conditions 注意
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for all events. We cannot guarantee entry to anyone not registered in advance. 由于活动的名额有限,我们鼓励你提前在线注册和支付以保证你的席位。我们对于没有提前支付的人员,不能保证活动名额。
Cancellation Policy 取消
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs. 如果你无法参加,请至少提前一个工作日以上通知欧盟商会取消。如果没有提前通知,你仍然将被收取活动的费用。