Live Streaming and Short Videos in China: How Can My Brand Leverage the Heat? Go back »
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Time2017-09-21 | 14:00 - 17:15
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Venue:PwC Innovation Centre
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Address:
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Fee:Members: 300 |
Non Members: 600
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Live streaming is real-time, interactive and significant internet content. Different from the traditional texts, pictures, videos and other forms of communication, live streaming brings the customers and content closer, often with the customers being part of the production of the content. One of the biggest selling points is that it allows the direct interaction with customers by actively engaging with the anchor, timely conveying the concerned topics to the widest possible public in a face-to-face manner, which could not be achieved in the traditional marketing approach.
The European Chamber event “Some like it hot! Live Streaming and Short Videos in China: How can my brand Leverage the Heat?” brings together digital customers, marketing technology leaders and practitioners who are defining the next generation of digital experiences, to deliver a unique perspective to help customers, marketers and technologists to better understand the future trend.
Agenda:
14:00 - 14:30 Registration
14:30 - 14:40 Opening words by Ms. Grace Yao, Vice chair of the Marketing Forum of European Chamber/Senior manager of the European Business Group in PwC China
14:40 - 15:10 Keynote speech: ‘Legal issues brands need to understand before Live Streaming’ by Mr.Michael Tan Partner Taylor Wessing
15.10 - 15.40 Keynote speech: ‘The Power of Live Streaming for Brands’ by Stefan Chen National Channel Sales Director,YY LIVE
15:40 - 16:00 Coffee break
16:00 - 17:10 Panel Discussion “China e-marketing innovation”
Moderated by Mr. Cyril Drouin, Chief E-Commerce Officer, Publicis Greater China
Ms. Annie Dai E-Commerce Director Avene-Rene Furterer-Klorane Pierre Fabre China
Mr. Michael Tan Partner Taylor Wessing
Mr. Stefan Chen channel Director YY LIVE
Mr. Kevin Gao Marketing Director, Clarins Cosmetics (Shanghai) Co. Ltd
17:10 - 17:15 Closing remark by Ms. Grace Yao, Vice chair of the Marketing Forum
17:15 Networking
Speakers
Ms. Grace Yao
![Ms. Grace Yao](/upload/events/speakers/PwC_Grace_Yao[1477].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Ms. Grace Yao
Ms. Grace Yao
Grace Yao has over 15-year professional experience in marketing, corporate communications and business development. She now works on the business development of Advisory services in PwC China firm. From 2010 to 2020, she was responsible for driving PwC’s services for European companies in China. Prior to PwC, Grace was the Press Officer at European Chamber in Beijing.
Mr. Michael Tan
![Mr. Michael Tan](/upload/events/speakers/Micheal_Tan[615].png?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Michael Tan
Michael has more than 20 years of experience in advising international companies on their operations in and with China. He has profound experience advising industrial clients in various sectors, covering all legal aspects of a typical investment deal like market entry and joint ventures, M&A restructuring and exit. Throughout his two decades’ practice, Michael has been gradually converging his energy on technology driven business and has built up his reputation and connections in the circle.
As the first Chinese partner of Taylor Wessing, Michael is now heading the firm's TMC practice for China. Besides his expertise regarding general corporate and commercial matters, he specializes in IT regulatory and data/privacy protection areas. Michael holds CIPP/E certification as granted by the International Association of Privacy Professionals (IAPP). At the same time, he frequently publishes articles and comments on IT and technology related legal topics.
Michael is National Vice Chair of the Legal & Competition Working Group under the European Chamber of Commerce. He also serves as an arbitrator of the Shanghai International Arbitration Center.
Michael studied law at the University of International Business and Economics in Beijing (UIBE), China, where he also completed his LLB and LLM degrees in 1997 and 2000 respectively. In 2006, Michael received his law doctorate from UIBE. In 1997, Michael was admitted to the Chinese bar. After practicing in domestic law firms, he worked in the Beijing office of a major international law firm from 2000 to 2002. In 2002, he joined Taylor Wessing in the Shanghai office. As of 2007, he has been appointed as a partner of Taylor Wessing.
Mr. Stefan Chen
![Mr. Stefan Chen](/upload/events/speakers/Stefan_Chen[1536].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Stefan Chen
Stefan currently work in YY LIVE, one of the large live stream platforms in China. Stefan has 7 years of experience in the Internet media. Had worked in on-line video company, such as PPTV, YOUKU. And also worked in Alibaba after the merge of youku & Alibaba. In charge of advertising channel sales in these company. Served international and local agencies such as GroupM, Publicis, OMG, GIMC, and famous brands like Wrigley, Mars, Colgate etc.
With the rise of live stream industry, Stefan seize the trend, joined YY live. Now he is in charge of advertising of the national channel sales. Continuing to help agency and brand to quickly understand the live industry, to create the most appropriate mode of advertising cooperation.
Mr. Cyril Drouin
![Mr. Cyril Drouin](/upload/events/speakers/cyril[837].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Cyril Drouin
Cyril Drouin is the CEO & CSO for BeyondBorderGroup. He is based in the Shanghai office. Beyond is a "route to market" cross-border platform platform between China and the rest of the world. Cyril has more than 20 years eCommerce and Digital experience in China and in Europe. Local and international companies came to rely on his eCommerce and digital marketing expertise. Cyril creates their successes in either optimizing or creating their digital & eCommerce presence in China and in Europe. Cyril is the former CEO of Publicis Commerce China and Chief Digital eCommerce officer for Publicis North Asia leading the practice on Google, Amazon, Instagram, Facebook, Tmall, JD, Wechat and social medias Cyril has helped successfully launch or grow over 20 major brands in the last 5 years only. Cyril has been cooperated successfully with GSK, Nestle, Ferrero, Kering, Mondelez, Sanofi, Bacardi, Heineken, Siemens, Beiersdorf, Moleskine to name a few. Cyril has been part of the Jury of multiples advertising festivals such as Adfest, DMAA International Digital Marketing Award Cyril is a regular well-respected speaker and trainer at various digital and eCommerce conferences. He hosts high-level training sessions about the Chinese eCommerce and Digital ecosystem in China and around the world. Cyril is teaching eCommerce and Digital Marketing to executive MBA students as well. Cyril holds a Master degree in IT & Mathematics. He is native in French and fluent in English, also has a good command of Chinese.
Ms. Annie DAI
![Ms. Annie DAI](/upload/events/speakers/Annie_Lifestyle_2[1504].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Ms. Annie DAI
Annie DAI is the E-Commerce Director of Avene, Rene Furterer and Klorane, all parts of Pierre-Fabre Dermo-Cosmetic (PFDC). Annie started her career at Adventi as Beauty and Luxury Account Manager. She progressed into brand strategic consultancy and communication at Golin Harris, Interpublic Group(US leading Media and Communication Group). Annie then moved into digital and creative as Account Director in Beauty and High fashion at Fred & Farid. Leading on to Digital Director at PFDC and then Marketing Director of Avene China. Her work has been recognized with numerous awards including Creative Marketing Best Practice of the Year, Charity Project of the Year and Best Campaign for National Brand-Silver. Personal accolades include awards of Digital China Annual Awards 2016 and Campaign Asia-Digital A List.
Mr. Kevin GAO
![Mr. Kevin GAO](/upload/events/speakers/[1538].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Kevin GAO
After graduated with BA degree in Advertising & Marketing in Fudan University, Kevin Gao joined Procter & Gamble and served as brand manager for 5 years. After then, Kevin Gao joined Clarins Cosmetics Group, initially working as Group Product Manager for Mainland China in charge of all the product launches and communication, and subsequently transferred to Hong Kong market in charge of whole marketing function. From 2015 to now, Kevin Gao is the marketing Director for Clarins Cosmetics (Shanghai) Co. Ltd and is leading Clarins marketing function (including brand building, CRM, Media, PR communication, External Relationship, etc.) in China Market across channels.
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