How is the new media impacting your company's communication strategy in lines of fire? How to get prepared and deal with consumer/customer complaints as well as negative media reports? With the booming of social media, how do big brands protect their brand reputation and rebuild image after crisis? What are the good tips to make comprehensive preparation to handle diverse issues?
With the many changes in China’s social environment, especially the booming of social media over the past few years, consumer complaints as well as negative media reports/netizen posts targeted at international brands across the country are on the rise. Reputation management has become an increasingly important pillar for many enterprises to nurture.
The European Chamber is pleased to invite you to join this session with Ms. Chanice Chen, Senior Director from Burson-Marsteller and Mr. Jing Li, Director and Chief Analyst from PR Newswire to talk about crisis communication. Ms. Chen is an crisis expert experienced in handling issue/crisis for companies from healthcare, energy, consumer goods, manufacturing industries. Based on real case, she will conclude the new trends of issue/crisis and provide some tips on how to manage potential issues and support you to make a comprehensive preparedness to handle diverse issues. Mr. Li will share some basic technology improvements of media monitoring and use some real case to explain the practice of some successful adaption of monitoring tool to daily PR operation.
This seminar is recommended for leaders of business, brands, reputation and people in China. Country leaders (GM, MD, CEO), Communications Directors, CMOs, COOs, HR Directors and others with an interest in communications and reputation management
Agenda:
1:30-2:00PM Registration and Networking
2:00-2:05PM Welcome remarks
2:05-3:35PM Get Well Prepared to Handle Issue/Crisis in Digital Era
Presentation by Ms. Chanice Chen, Senior Director from Burson-Marsteller
3:35-3:45PM Coffee break
3:45-4:45PM How Modern Media Monitoring Help Crisis Management
Presentation by Mr. Jing Li, Director and Chief Analyst from PR Newswire
4:45-5:15PM Q&A
5:15PM Closing remarks