Every second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before.
Fortunately, sophisticated analytics platforms have arrived on the scene to help social media marketers manage, analyze and leverage large social data sets to gain actionable insights and a clear competitive advantage. Here’s a look at how Big Data is changing social media marketing in some pretty big ways.
Agenda
08:30-9:00 Registration
09:00-09:05 Opening Words
09:05-09:35 New China Data and mediaSapna Nemani, Chief Intelligence Officer, Publicis Media
09:35-10:05 How social listening has helped to position FMCG brand in China,
Liyan Ye Senior Marketing Director, Valio
10:05-10:30 Panel Discussion and Q&A
Cyril Drouin Chief E-Commerce Officer, Publicis
Sapna Nemani Chief Intelligence Officer, Publicis Media,
Liyan Ye Senior Marketing Director, Valio
10:30-10:35 Closing remarks