Dear CSR Working Group Member,


The European Chamber would like to invite you to a seminar on "Engaging with NGOs" on Thursday, 17th April.

"Engage" is today's buzzword, but what does it really mean? Chinese and International NGOs are increasingly active domestically, while NGOs abroad are paying more attention to corporate behavior in China. NGOs can be our partners, advisors, advocates, and critics, so it's no wonder that companies are hesitant to engage, despite the critical need to do so.

Please join us for an informal and interactive seminar led by NGO and corporate representatives experienced in "interpreting" the different languages used by civil society and business. We'll consider questions such as: How do you begin a dialogue? How do you control expectations? How do you maximize the value of a joint project for both partners? How do you improve external communications about your partnership?


About the seminar leaders:

Wei Wei is the executive director of Right to Play, based in Beijing. He previously worked for Plan International in Xi'an, coordinating their programs across China. For over three years, he has directed and managed programs benefiting more than half a million people. His expertise lies in creating strategies and partnerships to achieve poverty reduction, and he works frequently with corporations and central government, as well as other NGOs. Before working at Plan, Wei worked for PACT China, providing capacity building to NGOs.

Adam Lane
leads Plan's work with numerous multinational companies and foundations on corporate-community partnerships, developing experience in advising companies on effective community programs. He previously worked at management level for AIESEC, and international organization, engaging companies and NGOs in a Corporate Responsibility training program for students in the UK and China.

Felicia Pullam leads APCO Worldwide's Corporate Responsibility practice in Asia, and has been based in China for over seven years. She specializes in assisting corporations with stakeholder relations, partnership building, and program design. Felicia works closely with APCO's communications and corporate advisory consultants to develop programs that contribute to and fit organically with each client's overall strategy. She has worked with a wide array of clients, ranging from development agencies and civil society organizations to multinationals and business associations.


About Plan International:
Plan is a leading international children’s organisation working with families and their communities in 49 developing countries. Plan works with leading companies, NGOs and government partners across a variety of programmes on health, education, water and sanitation, income generation and cross-cultural communication. Plan has no political, religious, or governmental affiliation. Plan has 12 years of expertise and grassroots experience in rural China. Please visit www.plan-international.org/.


About APCO Worldwide:
APCO Worldwide is a global communication consultancy specializing in building relationships with an organization's key stakeholders. Through its 1999 acquisition of Batey Burn, the foremost independent China investment and government relations consultancy, APCO has provided investment, government relations and communication solutions to companies in China since 1989. Please visit www.apcoworldwide.com for more information.

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