2018 was marked by several high-profile PR crises for foreign firms operating in China, proving that navigating the country’s fast-moving and increasingly complex business environment remains an on-going and significant challenge that can lead to irreparable reputational damage. Set against a backdrop of broader geopolitical tensions and increased nationalism, ensuring your firm is sufficiently prepared to handle an issue or crisis is more important than ever. In these times of uncertainty, how can MNCs in China best mitigate crisis, from identifying potential crisis and notifying stakeholders to assembling a crisis communications team that can effectively react to and recover from a crisis?
The European Chamber Marcom Forum is delighted to invite Mr Douglas Dew, Regional Managing Director, Corporate & Public Affairs at Burson Cohn & Wolfe, Ms Yu Yue, Director of Brunswick Group, and Mr Liu Meng, Senior Vice President of Corporate & Public Affairs practice at Weber Shandwick to discuss crisis management in this new era, as well as share China-specific case studies relevant to organizations across a range of industries.
This event is held in English and follows the Chatham House rule (including taking photos of slides).
Agenda:
13:30 - 14:00 Registration
14:00 - 14:05 Welcome remarks
14:05 – 14:30 Presentation by Mr Douglas Dew, Regional Managing Director, Corporate & Public Affairs at Burson Cohn & Wolfe
- Understanding the crisis context in China
- Implications for MNCs
- Best practice sharing
14:30-14:55 Presentation by Ms Yu Yue, Director of Brunswick Group
- What is crisis? What are the different kinds of crisis?
- How to identify & notify audiences/stakeholders?
- Best practice and case study sharing.
14:55 - 15:20 Presentation by Mr Liu Meng, Senior Vice President of Corporate & Public Affairs practice at Weber Shandwick
- How to assemble a crisis communications team?
- How to develop effective statements?
- Best practice and case study sharing.
15:20 - 15:55 Q&A with audience
Terms and Conditions
Events have limited seating so to ensure your attendance we encourage advance online registration.
If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event.To cancel you can: 1) email rgao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.