Digital technology is being applied to almost every part of a company’s value chain. In terms of marketing, digitalization plays a vital role in improving customer experience, making better decisions, and ultimately driving growth. In the ever more competitive and constantly changing business environment, marketing departments are expected to contribute more to companies’ overall performance. With numerous marketing technologies out there, it’s difficult to decide which ones will best suit your company. Once all the data is generated and collected, an analytical mindset is needed more than ever to make sense of the information, lay out strategy and translate this into action.
The European Chamber Marketing and Communications Forum is delighted to invite Mr Jacky Cheng, president of CommNow, Mr Lawrence Chen, founder of Martechimpact Technology, and Mr Emmanuel Caisse, head of Analytics for Weber Shandwick in Asia Pacific to share their expertise on B2B companies’ digital marketing transition and how to gain valuable insights from data analysis. The presentations will be followed by a Q&A session with the audience.
Agenda
13:30 – 14:00 Registration
14:00 – 14:05 Opening remarks
14:05 – 14:30 Presentation by on marketing digitalisation background and trends by Mr Lawrence Chen
14:30 – 14:55 Presentation on B2B companies’ digital marketing transition by Mr Jacky Cheng
14:55 – 15:20 Presentation on how digitalisation is implemented in China & internationally by Mr Emmanuel Caisse
15:20 – 16:00 Panel discussion and Q&A
Terms & Conditions
Events have limited seating so to ensure your attendance we encourage advance online registration and payment. We cannot guarantee entry to anyone not registered in advance.
Payment can be made by cash, (domestic) credit/debit card or wechat. If you pay in advance by wechat we are typically able to provide you with your fapiao on arrival. For payments made on-site we will dispach the fapiao to your given address within 5-10 days.
Events are held in English and follow the Chatham House rule unless otherwise stated.
Cancellation Policy
If you cannot attend the event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email sluo@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact Graeme Wallace gwallace@europeanchamber.com.cn