The Agriculture, Food and Beverage Working Group is pleased to invite you to the next working group meeting on Food regulatory changes and China’s market opportunities. The invited speakers will talk about the challenges that may be posed by the two law texts published by the General Administration of Customs (GAC), as well as the marketing strategy for enterprises benefiting from the rapid growing Chinese e-commerce.

The meeting will take place on Friday, 4th September 2020, from 14:30 to 16:30 in our Shanghai office as well as on Zoom platform. If you want to join the WG meeting off-line, please register as early as possible and mark your participation method since the office capacity is limited considering the "social distance".

The European Chamber is pleased to invite Ms. Anne Peng and Ms. Jocelyn Sun from REACH24H Consulting Group to share their insights. The speakers will present first the latest two GAC regulation drafts and impact on imported foods stakeholders, then dive into the question of "How to benefit from new marketing strategy of Chinese e-commerce?".

Tentative Agenda

14:00 - 14:30 Registration

14:30 - 14:40 Welcome Remarks by Ms. Jennie Zheng, Vice-chairperson of the AFB WG

14:40 - 15:20 Latest two GAC regulation drafts and impact on imported foods stakeholders, by Ms. Anne Peng from REACH24H Consulting Group 

15:20 - 15:40 Q&A

15:40 - 16:10 How to benefit from new marketing strategy of Chinese e-commerce? by Ms. Jocelyn Sun from REACH24H Consulting Group 

16:10 - 16:30 Q&A

Please note that the speakers will be present in the European Chamber Shanghai office but a simultaneous video conference will be held on Zoom platform.

Speakers

Ms. Anne Peng

BD manager

Ms. Anne Peng

BD manager

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Anne Peng is a compliance and trade consultant, dedicated to helping international brands get their food products (including dairy products, baby food, snacks, nutrition, functional foods, beverages, meat products etc.) comply with China regulations and set up business in China by premarket compliance management, post-market alert, online and offline marketing and branding activities.

Ms. Jocelyn Sun

Brand Strategist

Ms. Jocelyn Sun

Brand Strategist

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Jocelyn Sun is a brand strategist providing market entry and localization consultancy services, from market entry (general trade and cross-border e-commerce), online store opening, distributor selection to long-term operation and management. She used to be an FMCG regulatory and market research analyst, and this experience makes her establish systematic importation procedure knowledge. She graduated from the Queen Mary University of London with a master's degree in marketing. Jocelyn possesses extensive experience in attending industrial conferences (China Dairy Products Annual Conference, CIIE, etc.), and has been invited to speak in many influential forums (FHC, CBBC, etc.).

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