Why should attend? 为什么要参加？

People notice how you write. This unique blended learning course provides participants with online learning leading up to a full 1-day classroom session. Learners will be able to first self-pace their preparation which includes three (3) pre-assessment activities, a series of videos and content covering the rules and general tips to professional emailing and writing. This then enables us during classroom learning to focus on the hands-on modules of selecting tone, asserting written messages, and structuring emails for logic and impact. Participants will review samples, participate in group work, and receive feedback on their pre-assessment activities during the training. Finally, walk away with a selection of templates to apply across many areas of their daily work life.
本次培训为学员提供了在线学习作为自学准备（有效期可持续一个月），以及一整天的面对面教学。学员将首先进行自学准备，其中包括：三个预评估练习项目、一系列视频教学内容涵盖包括专业邮件和写作的规则以及一般技巧。这样，我们在面对面课堂学习中就可以专注于实际操作的模块，例如：选择语气、断言书面信息以及构建电子邮件的逻辑和影响。学员将在培训期间将评述样本、参与小组学习、并接收关于其预评估练习项目的反馈。课程结束后，会员也会收获在日常工作生活的诸多方面可应用的一组邮件模板。

Who should attend? 谁应该参加？

Staff needing to enhance fundamental writing skills and striving to represent themselves and their company with a greater level of professionalism. 
需要提高基本写作技能，并且力求以更高的专业写作水平来代表个人和公司的员工。

Course feature: 培训特色

• Self-paced preparation => Access to online learning (1-month from registration date) 自学准备=>在线学习（自注册之日起1个月内有效）
• classroom training => 1-day face-to-face training 课堂培训=>1天面对面学习

Course Objective: 培训目标

• Know email rules 了解电子邮件规则
• Strive for a higher professional level 力求提高专业水平
• Appropriate format 适当的格式
• Structure of email 电子邮件结构
• Creating tone in email 营造邮件语气
• Plan a difficult message and use a clear structure to anticipate the receivers’ needs 规划有难度的信息，并利用清晰的结构以预测收件人的需求
• Create an action plan 制定行动计划
• Practice and receive feedback from trainer 练习并得到讲师反馈
• Templates for many situations in business 不同商务环境下的电子邮件模板

Course Outline:

Part 1： Online module (approx. 1.5 hours) 

• Email pre-training assignment
• Email rules and tips
• Etiquette
• Making Your Message Clear

Part 2: Classroom training on Sep.22nd

1. Positive language

• Requesting information
• Following a Structure

2. Return on Investment (ROI)

• Giving Instruction
• Targeting Readers

3. Tailoring engagement

• Tone
• Motivating with reason
• Writing a difficult email

4. Structure to prepare a longer email

• Problem-Cause structure in email
• Role-play and email follow up activity
• Templates

5. Tips for all situations

• Delivering good/bad news
• Email updates
• Sales and marketing
• Building goodwill

Agenda:

08:45-09:00, registration
09:00-12:00, morning session
12:00-13:00, lunch break
13:00-17:00, afternoon session

Language: English

注意事项：

仅限20席，请于2020年9月18日前报名缴费。
缴费可通过银行转账或联系商会工作人员。
付款方式：报名后请将培训费汇款至以下账户，并在银行转账单上附注 BJ20200922

A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
北京市朝阳区新源南路6号京城大厦

取消政策:

如果您不能参加已注册过的活动，请至少在活动开始72小时之前取消您的注册。若您未能及时地通知我们，我们将收取您相应的活动费用。
您可以联系工作人员取消，也可以网上自行取消。

Speakers

Mr. Alistair McArthur

Certified Facilitator, Strength Deployment Inventory (SDI)

Mr. Alistair McArthur

Certified Facilitator, Strength Deployment Inventory (SDI)

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Alistair McArthur has trained thousands of executives and staff around Asia during his 20 years of being based in China. He is a Certified Facilitator of the Strength Deployment Inventory (SDI – Coaching Tools), focusing on improving relationships through increased understanding and effective personal and professional communication.

He has worked with and managed a diverse range of international teams and is now sharing his knowledge to develop interpersonal skills, while also working with organizational leaders to improve stakeholder communication. His professional journey has covered business areas such as franchising, commodities, general and business aviation, and working with government and membership associations advising on strategic partnerships. As a training and development professional he has overseen the development of over 600 hours of face-to-face learning.

He is a guest lecturer for the international MBA program at Renmin University teaching and simulating topics covering change management, emotional intelligence and cultural communication. Alistair is also involved in the Australia China Alumni Association mentoring program, acting as a mentor for Australia university graduates in China embarking on their professional careers.

His experiences have enabled him to grasp an understanding of the cultural and individual challenges many people face in their professional roles. Alistair is a clear analytical thinker and creative trainer who has proven interpersonal skills to operate successfully in a variety of roles and developing the skills of others.

Specializations:
• Intercultural and leadership communication, and coaching
• Conflict management, Team relationship dynamics, Negotiations and Influencing, Assertiveness
• Presentations with Impact, Business Writing & Influencing

Some Clients:
Airbus, Lenovo, Microsoft, Schlumberger, Honeywell, Volkswagen, GlaxoSmithKlein, EADS, Baker McKenzie, Embassy of Canada Beijing, Daimler, Suez, Jaguar, Total, Shell, Chiron, Rio Tinto, Yew Cheung International School, and International School of Beijing.

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