Course description：
Is it really difficult to catch the audience's attention by using PPT in your presentation? The structured mindset and designing skills are the most important things! We need to refine the text, build a clear structure, and make the data report persuasive and easy to be understood. This course will help you grasp the relevant concepts and realize the perfect demonstration of PPT!
为什么我的 PPT 总是很难抓住听众的眼球，为我的演示加分添彩？PPT的逻辑构思与设计 是应用PPT 表达的重中之重！我们需要精炼文字、善用逻辑、令数据报表的说服性与美观度兼备，本课程深度剖析相关理念及技巧，帮助您实现PPT的完美演示！
Main Benefits:
Learn how to start with the ending points and build a clear structure from the audience's point of view.
Master the relevant skills of building a framework of the slides from the structure.
Master practical design skills, and how to present information effectively by using diagrams, data, and charts.
Learn the tips in presentation, and how to lead the audiences’ thought.
学会以终为始，从听众的角度出发，构建清晰明确的幻灯片逻辑
掌握由逻辑出发，搭建幻灯片整体框架的相关技巧
掌握实用设计技巧，利用图示、数据及图表有效呈现信息
掌握 PPT 演示技巧，有效引导听众思路
Content:
Module 1: Set Objectives
The difference between reading and speaking PPT
Issues to be considered in determining PPT objectives
Divide goals into levels (stages) and refine ideas
Refer to the SMART principle to analyze objectives
Module 2: Know Your Audiences
Identify your audience
Anticipate audience's position
Look for the "pain point" of audience's attention
Analysis of audience preferences
Consider the occasions
Module 3: Design themes
What is a good theme?
Highlight the theme on the cover of PPT
Set subtitles for topics
Design Various elements of the themes
Module 4: Conceptual Framework
What is the logic in PPT
Organize frame clues
Design PPT framework with a clear structure
Plan PPT framework with structure diagram
Module 5: Organize Information
Chart the data
Visualize information
Highlight the key points
单元1：确定目标
阅读型和演讲型PPT的区别
确定PPT目标时需要思考的问题
将目标分层次（阶段）并提炼出观点
参考SMART原则分析目标
单元2：分析观众
确定观众
预判观众立场
寻找观众注意力的“痛点”
分析观众的喜好
考虑PPT的播放场合
单元3：设计主题
什么是好的主题
将主题突出在PPT封面上
为主题设置副标题
设计主题包含的各种元素
单元4：构思框架
什么是PPT中的逻辑
PPT中有哪些逻辑
整理框架线索
设计结构清晰的PPT框架
用结构图规划PPT框架
单元5：加工信息
将数据图表化
将信息可视化
将重点突出化
Agenda:
09:00-12:00 morning session
12:00-13:00 lunch break
13:00-16:00 afternoon session
Payment:
1. Bank transfer:
RMB Bank Account
A/C Name: 中国欧盟商会
A/C No.: 7110210182500027543
China CITIC Bank 中信银行京城大厦支行
Capital Mansion Sub Branch
No. 6, Xinyuan Nan Road
Chaoyang District, 100004 Beijing
北京市朝阳区新源南路6号京城大厦
S.W.I.F.T. Code: CIBKCNBJ100
2. Pay onsite through cash or Wechat.
Terms & Conditions:
This event has limited seating and requires registration and payment in advance. No walk-ins accepted.
Cancellation Policy:
If you cannot attend this event, please cancel your registration at least 3-working days before. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel, please contact Ms. Annie Zhou at azhou@europeanchamber.com.cn.