European Union Chamber of Commerce Shenyang Chapter, Nanjing Chapter and China IPR SME Helpdesk jointly invite you to learn about How to Protect IP during Marketing from 15:00 to 16:00 (Thursday), 25th March 2021 at Zoom meeting platform. This webinar provides SMEs with the tools for designing an appropriate IP strategy to support their marketing campaigns.
A well-executed marketing campaign allows SMEs to promote their products and increase trust in their brand resulting in the expansion of their customer base. A lot of money, time and effort go into designing, managing and executing various marketing activities, with the hope of reaping hefty returns on these investments. IP protection is crucial to a successful marketing campaign, since neglecting IP can result in the ultimate failure of SMEs’ marketing activities. For example, an unprotected trade mark can lead to copycats exploiting SMEs’ marketing efforts by copying or stealing their trade mark. Additionally, it can be detrimental to a marketing campaign if someone uses identical or similar marketing materials for similar products. Thus, SMEs should pay attention to IP protection when marketing their products in China.
During this webinar, China IP SME Helpdesk IP Business Advisor Mr. Matias Zubimendi will explain how to build a comprehensive IP strategy for marketing your products. Mr. Zubimendi will focus on the following aspects:
· Marketing and brand protection
· Protecting the appearance of the product
· Protection of marketing materials
· Marketing and IP protection on e-commerce platforms
· Marketing and IP protection at trade fairs
There will be a Q&A session at the end of the webinar allowing SMEs to pose questions to the speaker.
Agenda:
15:00 - 15:05 Opening remarks from the EUCCC
15:05 – 15:10 Introduction to the services of the China IP SME Helpdesk by Ms. Jennifer Cao
15:10 – 15:50 Presentation on How to protect IP during marketing by Mr. Matias Zubimendi
15:50 – 16:00 Q&A Session
Language: English
Registration deadline: 10:00, 24th March, 2021
About the China IPR SME Helpdesk
The China IPR SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.
The China IPR SME Helpdesk project is funded by the European Union and builds on the achievements of a pilot project carried out in 2008-10, the subsequent Phase II in 2010-2013 and Phase III in 2014. Phase IV ran from January 2015 to June 2018. As of September 2018 Phase V commenced expanding China IPR SME Helpdesk’s services also to the SMEs from COSME countries.
Remarks:
This is an online seminar on Zoom platform. Please confirm that your email address is correct when registering on our website or through email to shenyang@europeanchamber.com.cn; The meeting link and ID will be sent to your registration email. 本次讲座将通过Zoom平台举行。请您在通过官网或向 shenyang@europeanchamber.com.cn 发送邮件报名时,确认邮箱地址填写正确。本次讲座的链接和ID将通过邮件发送给您的报名邮箱。
For more information on how to use Zoom, please visit: https://zoom.com.cn/. You are recommended to download the Zoom on your device on advance. 关于如何使用Zoom平台的更多信息,请您访问:https://zoom.com.cn/。建议您提前在您的设备上下载Zoom软件。
Registration
1. Online registration
2. Email registration: please send Company Name, Name, Title, Mobile Number to shenyang@europeanchamber.com.cn. The registration is complete only if a confirmation letter is received.
活动注册
1. 网上注册
2. 邮件注册:请将公司名称,姓名,职务,手机号码发送到 shenyang@europeanchamber.com.cn。收到商会邮件确认后注册成功。
Terms & Conditions:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and are off-the-record unless otherwise stated.
活动条款
活动的席位有限。为了确保您的出席,我们建议所有活动都提前网上注册或邮件注册。对于任何未提前注册者,我们都不能保证您的参与。
我们全部活动都由英文召开,且除特殊说明外均为非公开的。
Cancellation Policy
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.
To cancel you can: 1) email shenyang@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.
取消报名
如果您不能参加已注册过的活动,请在不少于一个工作日的时间内取消您的注册。若您未能及时地通知我们,我们将收取您相应的活动费用。
如取消注册您可以: 1) 发送邮件至shenyang@europeanchamber.com.cn; 或 2) 网站注册者可在网上取消。
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact Marine Chen shenyang@europeanchamber.com.cn
顾问委员会政策
欧盟商会顾问委员会成员将获得包括讲座、会议、工厂参观等商会活动的免费入场券。每次活动仅限两人免费参加,额外参与者按会员价格收取门票。
欧盟商会顾问委员会成员在参加商会培训和其他特殊活动时需按普通会员价格收取门票,例如:欢迎酒会、政府答谢晚宴、或社交活动等。
获取更多相关信息请联系陈擎 shenyang@europeanchamber.com.cn