Practical Steps in Developing a Sustainable CSR Program
Objectives and Contents
The shift in company’s thinking of CSR as a cost or risk mitigation to CSR as a business strategy brings in direct and indirect economic benefits, hence becoming an investment.CSR programs have to benefit the companies in order to make it sustainable. High value for society as well as the business will achieve a winwin result for both the partners involved. This program is designed to show trainees how to develop a Sustainable CSR/ Philanthropic programs that benefit his or her company and the business units....
Creating Practical CSR Communications Framework
Objective and Contents
We delve into current intriguing CSR areas, CSR Marketing/Communications & CSR Reporting and Measurement. The program introduces the need for CSR in Marketing and communications as well as Measurement & Reporting. he program carefully outlines how CSR can be integrated
into the company’s marketing/communication activities, to create...
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