Agenda

13:30 – 14:00 Registration
14:00 – 14:05 Introduction from EUCCC
14:05 – 14:35 Presentation on Financing by Marcus Wassmuth of Landesbank Baden-Wurttemberg
14:35 – 15:05 Presentation on Compliance by Alp Altun of ICSME
15:05 – 15:25 Coffee & Tea Break
15:25 – 15:55 Presentation on Supply Chains by Hans Tetzlaff of global-x
15:55 – 16:25 Presentation on Selling on Tough Times by Jack Jia of Huthwaite
16:25 – 17:00 Q+A
17:00 – 18:00 Networking opportunity

Speakers

Marcus Wassmuth, China Country Head of Landesbank Baden-Wurttemberg
"Financing"

With a 15 year background in banking in Germany, Marcus Wassmuth came to China in July 1994.

Marcus Wassmuth is active in the European Union Chamber for the last 6 years. He headed the local banking working group from 2002 until 2006 and is member of the local board in Shanghai for 3 years. For more then 2 years, he represents the SME Forum in Shanghai as its Chairman.

For Mr. Marcus Wassmuth's CV, please click here

Alp Altun, Managing Director of ICSME
"A Practical Guide on How to Optimise Compliance and Operations for SMEs"

With a 12-year experience in senior roles in China Mr. Altun draws from his involvement in the China businesses of German and US manufacturing and trading companies with multiple locations. Prior to his China engagements Mr. Altun worked as a product manager for a British software company and as an account manager for a German advertising agency.

Mr. Altun’s expertise in the Business Development, Marketing & Sales and in brand-building in the Asian region and on the ground in the manufacturing and trading industry provide a crucial advantage to help businesses in China to succeed.
He is currently the Managing Director of the ICSME, a business incubator in Shanghai with full start-up services for foreign businesses in China.

For Mr. Alp Altun's CV, please click here

Hans Tetzlaff of global-x
"Sourcing in China"

This speech introduces the purchasing process, which every business follows one way or another. The presentation will address the aspects of SME on the challenging China market. It will be discussed:

- How can the supply chain be localized?
- How does the strategic puchasing process look like?
- What are the challenges of buying technical goods in China?
- Which puchasing channels can be used?
- What is the cost structure of Chinese manufacturers?
- How can the various risks be handled?

Real life examples are included to illustrate the topics presented.

Jack Jia, Vice President for Huthwaite
"Selling in Tough Times"

Find out the 6 distinct assumptions you must question to ensure that you face reality as it is and position yourself for success in this tough economy.

This presentation is relevant to i) management level executives who has responsibility over profitability and sustainability of the business; ii) HR/OD/Training professionals who oversees development and retention of sales talents; and iii) sales practitioners and their managers who are engaged in day to day selling.

Attendees will discover that the following common assumptions may not in fact hold water:

#1 Have I really been selling and do I have a methodology that works and that I practice?
#2 Do I really know how to prospect effectively?
#3 Have I revalidated all my assumptions about my current book of business?
#4 Do I really know what is happening to my target accounts and their industries?
#5 Has my marketing department adjusted its messaging for this market?
#6 Have I altered my talk tracks to reflect the new realities of my customers/prospects?

Jack has been a salesperson/sales supervisor for consumer product, business development manager for enterprise software and sales training offerings, and trusted advisor for organizational effectiveness solutions.

Jack graduated from Tianjin Medical University and has his Master of Business Administration from Kellogg School of Management and HKUST.

For Mr. Jack Jia's CV, please click here

Event Terms & Conditions

Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").

To register for this event please register online by 14:00 Thursday, 9th July. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. For any further enquiry please contact Mr. Scott Goodfellow at sgoodfellow@euccc.com.cn

Event review

For Hans Tetlaff's presentation please click here

For Alp Altun's presentation please click here

For Marcus Wassmuth's presentation please click here

For Jack Jia's presentation please click here

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