Course Overview:

Unlock the full potential of WeChat, the indispensable key to thriving in the Chinese market. Are you confident that your organization is leveraging WeChat to its fullest extent? This riveting session dives deep into the strategic aspects of WeChat, showcasing its far-reaching capabilities that extend beyond marketing to encompass your entire China business strategy. Designed specifically for global executives and directors eager to bolster their expertise on China's most influential platform, this session will unveil the secrets to successfully harnessing WeChat's boundless opportunities. Delve into the world of WeChat advertising, its effectiveness in the B2C & B2B landscape, the latest 2023 trends, Tencent's visionary trajectory, and much, much more! Don't miss your chance to revolutionize your organization's China strategy through the power of WeChat.

Course Outline:

Section 1: The functions of WeChat that every business director needs to understand

Section 2: WeChat: 2023 Trends and the direction Tencent is taking the platform

Section 3: WeChat Advertising Overview

Section 4: WeChat Search Advertising / WeChat as a Search Engine  

Section 5: WeChat Miniprograms

Section 6: Roles WeChat can play in your overall China Strategy

Section 7: Managing Your WeChat Team

Section 8: WeChat Analytics: retaining, and tracking performance

Terms & Conditions:

Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance.

Cancellation Policy

If you cannot attend the training for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can: 1) email: yangzhao@europeanchamber.com.cn, or 2) cancel online if you registered for the event through the website.

Speakers

Ms. Gabby Gabriel

CEO, GAB China

Ms. Gabby Gabriel

CEO, GAB China

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Gabby Gabriel is the CEO of the fast-growing integrated marketing & advertising agency, GAB China. Her agency provides both marketing strategy and execution with Fortune 500 companies like Huawei and Faurecia, as well as luxury brands, and well-known FMCG brands. Her agency operates with three different divisions: B2C integrated marketing, B2B integrated marketing, and E-commerce, one of the only mid-size agencies operating full-service solutions with excellence: their marketing efforts have generated millions in views and revenue.

Besides running GAB China, Gabby is an American "Shanghai expert," as labeled by the BBC in the 2020 released documentary Reggie in China, the only expat interviewed in the three part series. When Gabby moved to Shanghai from Boston in 2012, she knew no one. But Gabby delved into Chinese culture and emerged as an influential leader. Utilizing her passion for digital community building, recognized as a lifestyle influencer, she built her following on her own Chinese channels to over 50,000 people.

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