The New Practices in China’s E-Commerce Strategies Go back »
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Time2023-07-11 | 14:00 - 15:30
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Venue:European Chamber Shanghai Office
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Address:
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Fee:Members: Free |
Non Members: 400
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Jacob Johansen, Principal, PwC China Attendees only |
Since 2020, the Covid-19 pandemic had a huge impact on the world economy, but cross-border e-commerce bucked the trend and continues to play an important role in promoting economic recovery.
Any company looking to up its e-commerce game in China this year needs to adapt to the changing landscape in marketing tactics and new strategies. According to the State Council’s Institutional Reform Plan released on 7th March 2023, the State Council will establish a National Bureau of Data (NBD). NBD will be in charge of promoting the planning and development of the digital economy, which will potentially impact the business operations of the e-commerce business.
Join us on 11th July to gain insights and receive guidance on new strategies, unforeseen risks and solutions, the latest developments, and best practices from industry heavyweights and experts.
Registration deadline: Monday 10th July
How to pay:
Pay while registering online or on-site
Advisory Council members: two free tickets for each member
Invoice: digital 普票 will be issued to registrants who applied when doing registration, in 10 workdays from 11th July.
Agenda
13:30-14:00 |
Registration |
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14:00-14:05 |
Opening Remarks, Ms Grace Yao, Vice-Chair of the European Chamber's Marketing and Communication forum | |
14:05-14:30 |
Keynote Speech, Key movements in Chinese e-commerce: The shifts that shape e-commerce of tomorrow, by Mr Jacob Johansen, Principal, PwC Strategy& |
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14:30-15:20 |
Panel Discussion and Q&A Moderator: Mr Pierre Restori, General Manager, B & P Management Consultant - The European House Ambrosetti Panelists:Mr Francois Brenti, Commercial Senior Vice President, IKEA China; Mr Michael Hu, Senior Operation Director, Leica Camera Greater China; Mr Kevin Gao, Vice President of B2C Marketing, Michelin (China) Investment Co., Ltd. |
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15:20-15:30 |
Closing Remarks, Ms Grace Yao, Vice-Chair of the European Chamber's Marketing and Communication forum |
Terms & Conditions
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for all events. We cannot guarantee entry to anyone not registered in advance.
All our events are held in English and follow the Chatham House Rule unless otherwise stated.
Advisory Council Policy
Members of the Advisory Council may receive complimentary admission to Chamber seminars, conferences and factory visits up to two attendees per event. Additional participants will be charged at the member rate.
Advisory Council members will still be charged the standard member rate for participation in training courses and special events, such as gala balls, government appreciation dinners, or admission to corporate social events/tournaments.
For further information contact Ms Maureen Dai at mtdai@europeanchamber.com.cn
Disclaimer
Please notice that European Union Chamber of Commerce in China (as the host of the event) might take photographs from the event and post these on its public webpage (or social media platforms) in order to create awareness of these events. By attending this event you consent to European Union Chamber of Commerce in China taking and using such photographs as described above.
If you cannot attend the factory visit for which you have registered, please cancel your registration no later than 1 business day prior to the event. If you fail to notify us of your cancellation in a timely fashion, you will be charged for event costs. Walk-ins won't be accepted.
Speakers
Ms. Grace Yao
Ms. Grace Yao
Ms. Grace Yao
Grace Yao has over 15-year professional experience in marketing, corporate communications and business development. She now works on the business development of Advisory services in PwC China firm. From 2010 to 2020, she was responsible for driving PwC’s services for European companies in China. Prior to PwC, Grace was the Press Officer at European Chamber in Beijing.
Mr. Jacob Johansen
Mr. Jacob Johansen
Jacob Johansen is the Principal with PwC Strategy& where he heads the User Centricity domain, supporting local and international companies to develop innovative business models in sync with today’s complex environment and user needs.
Mr Johansen is considered an international through leader on the subject of user-centricity and is the author of the book From Customer to User – the first book to introduce the core principles of user-centric thinking.
Jacob Johansen has 35 years of experience (20 of these based in China) from both consulting and brand strategy leadership roles.
Mr. Pierre Restori
Mr. Pierre Restori
Pierre Restori is the general manager for B & P Management Consultant - The European House Ambrosetti since 2016. He has been working with many Italian and European companies to develop their business strategies for the Asian Market. He has been working with C-level Executive to generate sales, creating customized strategies and managing account teams to ensure projects meet client expectations on time and within the budget.
Mr. Francois Brenti
Mr. Francois Brenti
Mr. Francois Brenti has around 15 years of experience working in store operations, investment portfolio and business transformation. Since joining IKEA in 2012, he has led more than 300 employees to drive several milestone business strategies, including IKEA omnichannel transformation in China.
Mr. Francois Brenti is currently Commercial Senior Vice President at IKEA China where he coordinates and leads the commercial function which includes Consumer & Customer Insights (C&CI), Marketing, Home Furnishing & Retail Design (HF&RD), Selling, Customer Experience and Food. He is responsible for IKEA China business strategy development and business model exploration, ensuring relevance to the Chinese market and alignment with IKEA global business strategy.
Mr. Francois Brenti works closely with IKEA global and China management teams to drive IKEA China's strategic business planning and business transformation and is committed to creating a seamless omnichannel shopping experience for Chinese consumers through leadership in addressing channel challenges, deepening brand positioning, and expanding life at home expertise.
Mr. Michael Hu
Mr. Michael Hu
Michael have more than 25 years experience on supply chain and operation fields. He served as senior management roles across the industry that covers APAC manufacturing, luxury and travel retail. Now he is committed to digital operation excellence for Leica, especially playing an essential role, forming digital connections between people, things, and places with the convenient and cost-effective. The solid proof becomes sustainable best practice as below for those industries.
Leading travel retail group – senior logistics management role
► Design & plan end to end digital supply chain platform and build corporate global control tower
Global leading luxury company – senior supply chain management role
► Develop and design global end-to-end supply chain strategy and Omni-channel strategy to improve the efficiency and integration, specify at watch and jewelry and fashion products
Global leading manufacturing (automobile /semi-conduct) company – senior supply chain management role
► Manage and optimize the supply and demand planning across the regional and drive the process improvement
Mr. Kevin Gao
Mr. Kevin Gao
Professional with a demonstrated history of working in brand management, marketing and E-commerce, deep knowledge in both consumer goods and automotive industries. After graduation from Fudan University, Kevin started the career from P&G at various brand management positions and accumulated the skills of go-to-market strategy, brand marketing, product marketing and channel management. He joined Clarins Group right after the China office set-up and built the brand to one of the top skincare brands in China. Now Kevin is the Vice President of B2C Marketing at Michelin (China) Investment Co., Ltd. in charge of marketing, E-commerce, Michelin Guide and Michelin motorsports.
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