Are you ready to elevate your managerial skills to the next level? The Managerial Acceleration Programme (MAP) is a dynamic curriculum to equip mid and senior managers, as well as forward-thinking entrepreneurs, with the knowledge and tools to thrive in today’s ever-evolving business landscape.
MAP focuses on three pivotal elements that define the modern business environment: sustainability, digitalisation, and agility. These elements are not just buzzwords; they are the driving forces behind success in the contemporary world of business.
To give deeper insight into MAP, a Master Class will be taking place on the 17th November, on one of the pillars of the MAP: sustainability. This workshop will describe how MAP is structured, including the contents, teaching methods, targets, learning outcomes, and the trainers who will deliver the programme.
'GREENIFY' YOUR MARKETING
BACKGROUND
Governments around the world have been increasing the emphasis on finding solutions to increase the quality of life of their populations by putting the topic of sustainability to the forefront of their agenda. However, at the corporate level how can companies contribute? According to practices already implemented in several companies, one of the most interesting responses comes from the green marketing.
WHAT IS GREEN MARKETING?
Green marketing is the search for new marketing concepts that go beyond traditional models and aim to combine performance objectives with social welfare. Essentially achieving profit targets without damaging the environment by focusing on more responsible marketing and manufacturing practices that produce positive effects on the quality of life of the consumers.
OBJECTIVES
Insights, ‘lessons learned’, real case studies, practical tips and a 'mindset' to tackle new challenges, will be part of the learning outcomes that participants will take away from this programme.
CONTENTS OF THE WORKSHOP
Evaluate the advantages and disadvantages as well as the risks and opportunities of a green marketing approach, by responding to several questions:
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1. What is green marketing?
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2. What kind of mistakes do companies normally make when they want 'to ride the green wave'?
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3. How can we describe the profile of the 'green consumer'?
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4. What is a well-verified methodology for implementing an effective green marketing strategy?
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TARGET PARTICIPANTS
Ideal participants are senior managers, entrepreneurs and professionals who want to adapt their marketing strategies, make them more adherent to constantly evolving markets and consumers, and those who want to get practical tools to implement within their organisation.
The workshop will be an interactive experience with the expectation of active engagement from participants.
AGENDA
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13:30-14:00
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Arrival and Sign In
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14:00-14:45
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Demo Class 'GREENIFY' Your Marketing
· What is green marketing
· Green marketing traps
· Green consumers
· Green marketing matrix business model
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14:45-14:55
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Coffee Break
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14:55-15:15
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Role Play in Groups
· The case study of the transition from Industrial Park to Eco Industrial Park
· Management of the internal conflicts
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15:15-15:40
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Group Presentation and Sharing
· Each group will make a presentation and propose solutions
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15:40-15:55
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Q&A for Demo Class
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15:55-16:10
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Introduction of MAP (EUCCC and IBSS)
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16:10-16:25
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Q&A for MAP
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16:25-16:45
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Networking
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