In order to help member companies explore more social media marketing channels besides three most widely-used ones (WeChat, Weibo and Douyin), this event will focus on Xiaohongshu. The European Chamber Marketing and Communications (MarCom) Forum is delighted to invite Gao Wei, Founder of Juliuxingchen(official MCN of Xiaohongshu), ex-head of Celebrity Operation in Tik-tok, Content Marketing Expert of Alibaba, and Song Yawen, Founder of Youla Media, to share their understanding and recognition of Xiaohongshu and discuss how to realise all-step marketing communication as a content marketing platform and its comparison with other platforms, and whether it is worth investing as an advertising channel. The event will be moderated by Ulan Tuya, Beijing Vice Chair of the MarCom Forum.

If your company also manages Xiaohongshu account, cooperate or advertise in Xiaohongshu,  welcome to join this event and participate in the discussion. If you are thinking about opening a new social media channel, hopefully this event will give you some insights and inspirations.

This event will be held in Chinese.

为帮助会员企业探索除“双微一抖”（微信、微博、抖音）之外的更多的社交媒体营销渠道，本场活动将聚焦“小红书”。中国欧盟商会市场营销与传播论坛很荣幸邀请到聚流星辰创始人、CEO 高伟，前抖音电商明星运营负责人、阿里巴巴内容营销专家，和优拉传媒创始人宋雅雯，分享他们对于小红书平台的理解与认识，共同探讨品牌如何在中国最大的种草社区——小红书实现全链路营销。活动将由中国欧盟商会市场营销与传播论坛北京副主席乌兰主持。

如果您的公司也在小红书运营、合作、投放，欢迎参加本次交流活动并参与讨论；如果您在考虑开通新的社交媒体渠道，希望此次活动可以给您带来一些经验与启发。

本次活动语言为中文。

14:00–14:30 Registration

14:30–14:35 Welcome remarks Ulan Tuya, vice chair of MarCom Forum Beijing, European Chamber

14:35–15:15 Presentation by Wei Gao

15:15-15:55 Presentation by Yawen Song

15:55–16:15 Q&A

Speakers

Mrs. Ulan Tuya

CEO, Ulan Public Relations Consultancy

Mrs. Ulan Tuya

CEO, Ulan Public Relations Consultancy

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Ulan Public Relations Consultancy, CEO
Inner Mongolia Alumni Association, PKU, Vice Chairwoman Bl MBA, National School of Development at Peking University, Career Mentor
Ulan Club, Founder
Marketing Committee of EU Chamber, Vice Chair
M BA degree, Vlerick-Peking University Bi MBA program.
20 years of experience in public relations.
Former employee of Fleishman Hillard, American Chamber of Commerce in China, and other institutions.
Ulan is a professional expert who has established a series of popular courses on public relations and marketing for many foreign enterprise industry associations, such as the American Chamber of Commerce in China, the European Union Chamber of Commerce in China, the German Chamber of Commerce in China, and the French Chamber of Commerce in China.


乌兰图雅
上海乌兰汇友文化传播有限公司总经理
北大国家发展研究院MBA职业导师

2014年，乌兰图雅创立了玲珑格致国际公关咨询（北京）有限公司。自2018年起，她担任北大国发院职业导师。她于2003年入职香港智汇国际公关公司，先后任职全球领先的美国福莱国际传播咨询公司、中国美国商会等机构。

入行公关15年，她坚持耕耘于公关、营销、品牌建设等专业领域，先后服务于中外企业客户，从世界500强企业到国内初创企业，客户遍及全球各个国家和地区，包括美国、英国、澳大利亚、丹麦、荷兰、比利时、法国、日本、台湾、香港等。

她服务过众多各行业的领军型企业，包括：世界500强企业卡特彼勒、世界500强企业艾默生电气、世界500强企业百事公司、顶级皮草认证机构哥本哈根皮草、人工耳蜗技术领军企业澳科利耳、全球顶级篮球联赛NBA，著名汽车品牌奔驰、领先快消品厂商高露洁、日本排名靠前的森滨田松本律师事务所等等。她服务过的其他外资企业客户还包括：Siebel Systems、Juniper网络公司、Amdocs、Zoran、GN Netcom、Visto公司等IT及电子类客户，以及U21高教在线、荷兰Nyenrode商学院、芝加哥大学商学院等教育类客户。

在国内，通过建立公关和品牌意识，利用前沿的市场营销及数字营销技巧，她致力于帮助更多的本土企业快速建立品牌打开市场。

她本科毕业于北京第二外国语学院，英语学士学位，英语专业八级。她在北京大学国家发展研究院读国际MBA，获得了比利时鲁汶根特商学院MBA学位。

Ms. Yawen Song

Founder of Youla Media

Ms. Yawen Song

Founder of Youla Media

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优拉传媒创始人，服务孵化100+ IP/品牌，全域流量品效整合专家。前去哪儿网度假营销总监，互联网大厂12年工作经验。运营过上亿流量，操盘去哪儿与抖音S级合作，累计操盘100余个线上引流活动。

Mr. Wei Gao

Founder and CEO of Juliuxingchen

Mr. Wei Gao

Founder and CEO of Juliuxingchen

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聚流星辰创始人、CEO 。前抖音电商明星运营负责人、阿里巴巴内容营销专家。小红书官方mcn、节目制作入库供应商；抖音电商、生活服务明星MCN。

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