The European Union Chamber of Commerce in China and the American Chamber of Commerce in China are delighted to invite you to our Media & Marketing Forum Seminar on the Monday, 16th November, at 4.00 PM at the Kerry Center Hotel in Beijing.

According to recent statistics from the China Internet Network Information Centre, with well over 340 million Internet users China now has the largest Internet population in the world. With 118 Million of these users visiting and writing blogs, 103 Million users reading and contributing to Internet forums and 58 Million users visiting Social Networking Sites, the time when enterprises could simply push their message out and forget about it has passed. Now corporations must listen to what is being said about their brand and industry, understand the context of this talk and then choose how to respond efficiently, with the ultimate aim being to create a platform where you and your most passionate consumers can easily converse.

To help you do so, join us at the Media and Marketing Forum Seminar on how to Find Your Voice on the Chinese Internet where our speakers by examining the overall Chinese Media and Social Media landscape and taking case studies from new and traditional public relations strategies, will show you how to effectively take advantage of these new platforms and find your voice on the Chinese Internet.

The Speakers

Sam Flemming, Founder and Chairman, CIC ( bio)

Sam is the Founder and Chairman of CIC, the first and leading Internet Word of Mouth (IWOM) Research and Consulting firm in China. Sam will help explain the overall Chinese Social Media landscape and show why it is important for brands to understand what is being said. The talk will include the latest statistics and figures on the growth and power of the Internet, show how Internet Word of Mouth is redefining the relationship between brands and consumers and give examples of brands who have successfully ‘found their voice’ online in China.

Jake Drake, President, Cohn & Wolfe Public Relations Asia Pacific Region ( bio)

Jake is the President of Cohn & Wolfe, a Public Relations company which on behalf of their clients develop highly strategic and creative marketing communication programs to drive awareness. Jake will use recent case studies in China to demonstrate new ways brands can marry traditional public relations strategies with new opportunities created by digital media channels to tell their brand and product story directly to consumers. He will also talk about creating and syndicating your own content, approaches for engaging with blogs and social communities, and give examples of how to make issues, brands and products more easily searchable and findable online.

David Wolf, President and CEO, Wolf Group Asia ( bio)

David is the President and Chief Executive Officer of Wolf Group Asia, a Corporate Advisory Firm. He specialises on government relations, strategic counsel and market-entry management. Despite their being this massive shift to online and digital marketing communication in the past few years, taking a more holistic view, David will look into whether these channels are really the most effective way to reach China’s 1.3 Billion, in doing so casting his eye over traditional media such as TV and print and more recent additions such as Mobile marketing.

The Agenda

4.00 - 4.30pm    Registration/Networking
4.30 - 5.30pm    Presentations
5.30 - 6.00pm    Q&A
6.00 - 7.00pm    Networking with drinks


About Media and Marketing Forum @ the European Chamber

At the European Union Chamber of Commerce’s Media & Marketing Forum we aim to create an informational platform for professionals who are engaged in publishing, entertainment media, advertising and marketing sector to share experience and knowledge as well as discuss topics of interest. For more information about Media & Marketing Forum, please contact Ms. Chanelle Hong at chong@euccc.com.cn.

This event is jointly organized with
 

Event Terms & Conditions

Please note that, though all are welcome to attend our events, we strongly recommend that you register online with us in advance so that we can keep you updated on any changes in the event schedule. From time to time, due to unforeseen circumstances we need to change the time or venue of an advertised event. So please do let us know by registering online if you plan to attend an event so that we can keep you informed.

To register for this event please register online by 12:00pm Monday, 16th November. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. For any further enquiries or registration, please contact us at tliang@euccc.com.cn.

Please note that registration starts at 4:00pm and the seminar starts at 4:30pm. Fees will be collected in cash at the entrance. 

Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").

For more information, please visit: http://www.shangri-la.com/en/property/beijing/kerrycentre

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