线上政府事务培训 – 政府关系管理:策略与实操技巧深度培训 Online Government Affairs Training - Government Relations Management: In-Depth Training in Strategy and Practical Skills Go back »
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Time2024-08-21 | 13:20 - 17:00
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Venue:Online - TEAMS Training link will be shared prior to the training by email 线上课程 - TEAMS培训链接将于会议前发送到报名邮箱
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Address:Online
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Fee:Members: 会员价 RMB 1880元 |
Non Members: 非会员价 RMB 2380元
This course will be conducted online in Chinese. Please contact chamber staff chongqing@europeanchamber.com.cn for wechat payment or bank transfer. 本课程为中文在线授课。付款请联系商会工作人员 chongqing@europeanchamber.com.cn 微信付款或银行转账.
This course is intended to enhance the following skillsets:
- Key Stakeholder Management Capability: How to define the correct key departments and achieve win-win solutions.
- Establishing Relationships and Solving Problems: How to establish effective government relationships and promote the solving of issues related to business development demands.
- Communication Skills: How to explain the relatively complex corporate affairs and corresponding demands, and express them clearly.
Who Should Attend?
- GA associates and managers that want to have a systematic improvement of their skillsets.
- People who need to have a better understanding of how to fully and comprehensively carry out government relations work, effectively plan for engagement and advocacy activities, and support business objectives.
Speakers
Mr. Brent Yuan
![Mr. Brent Yuan](/upload/events/speakers/11111[4337].jpg?x-oss-process=image/resize,m_lfit,h_400,w_160/quality,q_100/sharpen,100)
Mr. Brent Yuan
Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.
As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services in across multiple sectors like manufacturing, chemical, agriculture, consumer goods, services, pharmaceuticals, and IT, etc. Mr. Yuan focuses his energy on helping international clients to promote corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Training Program of the American Chamber of Commerce and the European Union Chamber of Commerce in Beijing, which has received massive positive recognition after years of operation.
Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.
Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.
袁元先生于2010年1月加入远海鹰咨询,2017年1月成为公司合伙人。作为高级总监,袁元先生主要负责为客户提供政府事务服务,他拥有为跨国公司进行政府关系、企业公关和危机管理的丰富经验。
在加入远海鹰咨询之前,袁元先生拥有十年的公共关系和市场沟通领域工作经验。他曾是《中国工程机械》杂志的知名记者,采访过40余位国际企业巨头,之后供职于宝马、安利等跨国公司,担任公关主管。
加入远海鹰咨询之后,袁元先生服务过的客户涵盖制造业、化工、农业、消费品、服务业、医药、电子信息等行业,包括老城堡集团、国际纸业、美泰、汉高、美国国际棉花协会、芬欧汇川、康明斯、动视暴雪、保时捷、益赛瑞普和贸宜等。袁元先生也同时负责政府事务培训、新业务拓展、合作伙伴沟通等工作,并从2016年7月开始,在中国美国商会和中国欧盟商会等平台上,进行政府事务系列课程的培训,获得了广泛的认可。
袁元先生拥有北京第二外国语学院经济英语学士学位。