PLEASE NOTE THIS IS A CHAMBER SUPPORTED EVENT.
20% discount for European Chamber members.
The European Chamber is proud to support China Europe International Business School (CEIBS) and Shanghai Jing'an District Government in hosting “The 2nd Annual Prestige Brands Forum 2010” together with IESE Business School and Fondazione Italia Cina (FIC) on March 27th, 2010. Confirmed speakers for this event include from Global CEO of Salvatore Ferragamo, Mr. Michele Norsa, Global CEO of Damiani Mr. Guido Damiani, LVMH China Director Mr. Andrew Wu, Montblanc China Managing Director Mr. Edward Lu, and other prestigious senior executives in the industry.
The financial tsunami which erupted in 2008 did not turn out to be the ‘coldest winter’ for world renowned luxury brands that had already withstood the test of even the Great Depression. In fact, even before the challenges brought by the global downturn that spilled over into 2009, these brands had successfully dodged market saturation through conglomerate diversification. Now, more importantly, they are increasingly turning to China to cushion them against the collapse in demand from other countries. Fuelled by a three-decade-old economic boom that created a still-growing urban elite, China's appetite for luxury goods is surviving one of the sharpest ever global economic slumps and propping up weaker growth elsewhere. However, in a dynamic market with 50 million potential consumers eager to spend on luxury items, China has very few brands of its own. Will China, with its fascinating culture rooted in thousands of years of history, be moving up the global supply chain to luxury goods that can compete in quality, style and prestige with anything from Paris, Milan or New York? Attend the 2nd Prestige Brands Forum for your front-row seat as some of the world’s most influential trend-setters participate in a frank and informed discussion of the critical challenges facing the industry and offer their solutions.
To view the agenda for this event please click here .
For your chance to see some of the world’s most influential trend-setters participate in a frank and informed discussion on “Luxury – Competing for the China Market in a Time of Global Challenges” please contact us at +86 21 28905504 or visit
http://www.ceibs.edu/pbforum/index.shtml to register. As a EUCCC member you will receive a 20% discount on your registration fee.
For more information, please visit:
http://www.ceibs.edu/images/map_sh.jpg