About the school:
“CEIBS has become an incubator for excellent business leaders.” --Premier Wen Jiabao, 2007.11.28 CEIBS: Educating China for the World and the World for China In the 16 years since its launch, the China Europe International Business School (CEIBS) has solidified its reputation as the leading international business school in Asia. CEIBS is the first Asia-based business school that has achieved top-tier global rankings for its MBA, EMBA and Executive Education programmes.
Topic: New rules for Branding
Time: 14:30, April 28, 2010
Venue: 9th floor, JW Marriott Hotel (77, Qingnian Road, Yuzhong district, Chongqing)
Content: Professor Willem Burgers will share his opinions about: Ø What benefit can brand offer to the customers? Ø What benefit can brand offer to the companies? Ø What is the relation between branding and marketing? Ø Why branding is so important now? Ø Do you really know marketing’s responsibility?
Speaker:
Professor Willem Burgers is a permanent faculty member at CEIBS; he holds the CEIBS Bayer HealthCare Chair in Strategy and Marketing. He has taught marketing and strategy both in the (E)MBA and in the executive education programmes for more than 15 years.
As one of the most popular professors in CEIBS, he won the “Excellent Teaching Award” in year 2008 and 2009.
Registration at 8529 3447 or chengdu@euccc.com.cn We look forward to your participation！