Marketing & Communications Forum (MarCom Forum)
Seminar: Protecting you Business in Cyberspace - Online Brand and Domain Name Protection in China
Date & Time: 4 PM, Tuesday, 18th May
Venue: Westin Chaoyang, Beijing, Level 3


Dear Marketing & Communications Forum member,


The European Chamber and China IPR SME Helpdesk are pleased to invite you a seminar on understanding how to develop an effective online branding strategy in order to protect your online intellectual property rights and business from threats in Cyber China..

Our guest speaker Mr. Lonnie B Hodge and Lian Yunze will answer questions on possible online threats including cyber squatting (domain name misuse), brand/website theft and abuse, and advise you on how to prevent the risks and resolve disputes using practical real-life cases.

The experts will also discuss the impact of the recent decision by the international domain name authorities to allow Chinese characters in domain names on the internet landscape in China and what new opportunities and threats this might bring to your business.

Speakers:
Lonnie B. Hodge, CEO of Culture Fish Media
Lian Yunze, Senior Partner of Hylands Law Firm

Moderator:
Kerry Driver, Chair of Marketing & Communications Forum

Agenda:
15.45-16.00 Registration
16.00-16.05 Introduction by moderator
16.05-16.15 “China IPR SME Helpdesk services for EU SMEs” – Jaspal Channa
16.15-16.45 “Protecting your business in China from online threats”
16.45-17.30 “How to deal with online IPR and internet domain names disputes in China”
17.15-18.00 Panel discussion
18.00-19.30 Networking reception (complimentary drinks and snacks)

If you are interested in attending the event, please email events-registration@china-iprhelpdesk.eu before Monday 17 May 2010 and include your name, company name, position and email address.


For any further information about the Marketing & Communications Forum or the European Chamber in general please do not hesitate to contact Ms. Chanelle Hong at chong@euccc.com.cn

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