The China IPR SME Helpdesk in conjunction with the European Chamber’s Marketing & Communications Forum, the Danish Chamber of Commerce, the Finnish Business Council and the China-Italy Chamber of Commerce in Beijing are pleased to invite you to the seminar “Protecting your business in cyberspace: Online brand and domain name protection in China” which will take place on 18 May 2010 in Beijing.
This session will help European small and medium businesses to understand how to develop an effective online branding strategy in order to protect their online intellectual property rights and business from threats in CyberChina. China internet and legal experts will answers questions on possible online threats including cyber squatting (domain name misuse), brand/website theft and abuse, and advise you on how to prevent the risks and resolve disputes using practical real-life cases.
The experts will also discuss the impact of the recent decision by the international domain name authorities to allow Chinese characters in domain names on the internet landscape in China and what new opportunities and threats this might bring to your business.
Registration
Don’t miss this unique event, simply sign up for this event via email: events-registration@china-iprhelpdesk.eu. Please register before Monday 17 May 2010 and include your name, company name, position and email.
Event details
Date : Tuesday 18 May 2010
Time : 16:00-19:30
Venue : Westin Chaoyang, Beijing, Level 3
Admission : No charge
Draft agenda
| 15.45-16.00 |
Registration |
| 16.00-16.05 |
Introduction by moderator – Kerry Driver, Chair of Marketing & Communications Forum, European Chamber in Beijing |
| 16.05-16.15 |
“China IPR SME Helpdesk services for EU SMEs” – Jaspal Channa, Senior Project Manager, China IPR SME Helpdesk |
| 16.15-16.45 |
“Protecting your business in China from online threats” – Lonnie B. Hodge, CEO of Culture Fish Media |
| 16.45-17.30 |
“How to deal with online IPR and internet domain names disputes in China” – Lian Yunze, Senior Partner of Hylands Law Firm / Panelist of CIETAC and Asia Domain Name Dispute Resolution Centre |
| 17.15-18.00 |
Panel discussion with panelists: Jaspal Channa, China IPR SME Helpdesk Lonnie Hodge, Culture Fish Media Lian Yunze, Hylands Law Firm |
| 18.00-19.30 |
Networking reception (complimentary drinks and snacks) |
| Click here to view the speakers' biographies. |
About the China IPR SME Helpdesk
The China IPR SME Helpdesk introduces European SMEs to the knowledge and business tools required to develop the value of their intellectual property rights and to manage related risks. The China-based Helpdesk provides free information, first-line advice and training seminar to European SMEs to protect and enforce their IPR in China. The Helpdesk´s services are free to European SMEs and SME intermediaries (including embassies of the EU) and include training events in China and Europe; online tools and material at http://www.china-iprhelpdesk.eu/ and bespoke advice from our expert by phone, E-mail or through the website.
For more information, please visit:
http://www.starwoodhotels.com/westin/search/hotel_detail.html?propertyID=1967