Marketing & Communications Forum (MarCom Forum)
Seminar: Breakfast with Ogilvy PR Global Chair: Lessons in Brand Building Beyond the Financial Crisis - Adapting Your Brand to the New Consumer Environment 
Date & Time: 8.00-9.45 AM, Friday, 21st May 2010
Venue: 3F Ballroom, Park Hyatt Hotel, No. 2 Jianguomenwai Street
北京柏悦酒店, 北京市朝阳区建国门外大街2号
Member Fee: 200 RMB

Dear Marketing & Communications Forum Member,

We are pleased to invite you to join the Breakfast Seminar with Ms. Marcia Silverman, Global Chair of Ogilvy Public Relations Worldwide, on the 21st May at the Park Hyatt Hotel.
The international financial turmoil of the last two years has represented a challenge to the very survival of many brands, from small-scale retailers to giants of industry and manufacturing.

With the economic downturn, consumer buying patterns across the spectrum of industries have undergone a fundamental shift, as consumers have re-evaluated their needs and re-assessed their relationships with the brands they use.

This has left some brands reeling, as market share diminishes. But for companies that are aware of that shift and agile enough to develop new and meaningful ways to engage with their consumers, this represents a major opportunity to emerge from the downturn in a better position – with a stronger consumer base.

Highlighting the experience of one iconic company which has proved that, even in dour economic times, a brand can dramatically build its market share, Ms. Marcia Silverman will discuss:
•    How has consumer sentiment and consumers’ relationships to brands changed over the last two years – and what does this mean for your brand?
•    In which industries has consumer sentiment fared better through the downturn and why?
•    What can – and what should – marketers do to protect and enhance market share during lean economic times?
•    Where are the marketing risks for your company during a downturn? What issues and challenges should you be prepared for, and how can you respond?
Join us on May 21st at the Park Hyatt to discover the meaning of strategic brand management in challenging economic times.

Speaker:

Marcia Silverman, Chair, Ogilvy Public Relations Worldwide (  bio)

Agenda:
8.00 – 8.30am Registration
8.30 – 8.50am Breakfast
8.50 – 8.55am Remarks by the European Chamber
8.55 – 9.15am Presentation by Ms. Marcia Silverman
9.15 – 9.45am Q&A

For more information or to register for this event, please contact Tanja Liang (also copied in here) at tliang@euccc.com.cn or visit our website to read about the announcement on http://www.euccc.com.cn/view/events/fullview?eid=2977.
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For any further information about the Marketing & Communications Forum or the European Chamber in general please do not hesitate to contact Ms. Chanelle Hong at chong@euccc.com.cn
 

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