Marketing & Communications Forum
Seminar: Understanding the Importance of the Internet for PR and Corporate Communications
Date &Time: 4 pm, Thursday, 26 August
Venue: Kerry Center Hotel Beijing
Members: 200 RMB
We are delighted to invite you to our next Marketing & Communications Forum Seminar on Thursday, 26th August, at 4.00 PM at the Kerry Centre Hotel in Beijing.
Everybody talks about the importance of the internet for PR and corporate communications. But how do you actually deal with the myriad of new communications tools? Do they provide results? Do they create the right impression? How can you control the message? How should we manage issues and crises online?
To find the answers to these questions, please join us at the Marketing & Communications Forum Seminar with the Chinese internet PR thought leader Derek Dong, who has created comprehensive marketing and corporate communications programs for a number of Fortune-500 companies, together with Eastwei Relations Corporate Director Bill Adams, who will discuss concrete case studies, checklists and do's and don'ts, to show how you can put together a strategic and operational online communications program. "Our clients are good corporate citizens with market leading products and services, who have invested in strong CSR programs", says Bill. "But in today's China, investments in corporate reputation must be reinforced and protected by programs to engage hyperactive, patriotic and fickle online activists and other netizens". This workshop is designed to help experienced Corporate Communications Managers master the latest internet tools and channels.
Derek Dong, Client Service Manager, Eastwei Relations (bio)
Derek Dong is the Client Service Manger at Eastwei Relations, but he is also known as the Eastwei's “Senior Resident Hacker”. Derek is passionate for digital technology and online media. His exploration and implementation of social media has been one of the key drivers of Eastwei’s online practice. Since joining Eastwei in 2002, he has run traditional PR and social media programs for a wide range of clients including nVidia, SONY, IKEA and Watsons.
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Bill Adams, Corporate Director, Eastwei Relations (bio)
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Bill Adams is the Corporate Director of Eastwei Relations. Bill joined Eastwei after working for several years at APCO Worldwide and Hill & Knowlton as a strategic communications and public affairs consultant. He has provided counsel for reputation management, government relations, and market entry to a wide variety of clients across several industries; including Coca-Cola, P&G, PetroChina, The United Nations Foundation, and Lacoste.
Agenda
4.00 - 4.30pm Registration/Networking
4.30 - 5.30pm Presentations
5.30 - 6.00pm Q&A
6.00 - 7.00pm Networking with drinks
To register for this event please click here or email tliang@euccc.com.cn