European Chamber
Construction and IPR Working Group and Marketing & Communications and SME Forum
Seminar: European SMEs in Creative Industries: How to Protect Your Creative Work in China
Date & Time: 3.00-7.00 PM, Friday, 17th September 2010
Venue: Kempinski Hotel Beijing, 50 Liangmaqiao Lu, Chaoyang District凯宾斯基饭店亮马桥路50号  

Dear Working Group and Forum members,

The European Chamber is pleased to extend the invitation to you about the “European SMEs in the Creative Industries: How to Protect Your Creative Work in China” scheduled for Friday, 17 September in the Kempinski Hotel Beijing.

Many companies in creative industries face great challenges protecting their intellectual property in China and may even feel that falling victim to copycats is simply a ‘way of life’ in the Chinese market. There are, however, strategies you can undertake to protect your intellectual property.

The seminar will provide you with practical advice from experts on protecting your creative works. The event has been tailored to those in the creative industry sector, such as architects, advertisers, designers, construction firms and engineers, and will take a broad look at strategies any company can implement to protect their work. Topics covered will include advice on effectively using copyright, non-disclosure agreements and protecting trade secrets. The seminar will provide a checklist of items you need to consider to protect your intellectual property. You will have the opportunity to raise questions during the Q&A as well as during individual IPR Clinic sessions.  

Speakers:
Horace Lam, partner, Hogan Lovells LLP, Beijing
Aim Architecture, Shanghai

Moderator:
Massimo Bagnasco, Chair of Construction Working Group

Agenda
15:00 – 15:30 Registration
15:30 – 15:35 Welcome and opening remarks from moderator
15:35 – 15:45 Practical Services of the China IPR SME Helpdesk - Jaspal Channa, senior project manager,
China IPR SME Helpdesk, Beijing
15:45 – 16:45 How to Protect Your Creative Work in China - Horace Lam, partner, Hogan Lovells LLP, Beijing
16:45 – 17:10 Real life case study from Aim Architecture, Shanghai
17:10 – 17:30 Q & A
17:30 – 19:00 Reception with complimentary drinks and snacks
18:00 – 19:00 IPR Clinic sessions  

If you are interested in attending the event, please e-mail events-registration@china-iprhelpdesk.eu before Wednesday, 15 September 2010 and include your name, company name, position and email address.

To read more about the event, please see attached documents or visit on our website http://www.euccc.com.cn/view/events/fullview?eid=2966
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For any further information about the Construction Working Group and Marketing & Communications Forum pleasecontact Ms. Chanelle Hong at chong@euccc.com.cn, for SME Forum and IPR Working Group, please contact Mr Jean-Paul Larche at jplarche@euccc.com.cn

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