The European Union Chamber of Commerce in China is delighted to invite you to a breakfast seminar with Mr. Johan Björkstén on his most recent book How to Manage a Successful Business in China on October 26th at the Sofitel Hyland Hotel.
There are lots of business books about China - but most are either autobiographical adventure stories, or written by academics. Johan Björkstén and Anders Hägglund have written a practical handbook on doing business in the world's most dynamic market. The book provides a deep understanding of Chinese culture, society and business environment, but also provides concrete checklists on everything from attracing the top talent to building personal guanxi and dinner etiquette.
This unique book is based on the practical experience of entrepreneur and domestic celebrity Johan Björkstén, who successfully built a local consulting business with over 100 employees, and Anders Hägglund, a seasoned manager who set up high-growth and highly profitable operations in China for a major industrial multinational.
The book focuses on managing in a rapid-growth environment, but also provides advice on how to ensure sustainable operations and profitability in mature industries or a temporary downturn. At this exclusive seminar, Johan will present concrete tips and experience based on the book.
"This book is based on solid experience and best practices. I think it will be a great help for anyone responsible for a business operation in the country."
- Michael Treschow, Chairman of the Board, Unilever and Chairman of the Board, Ericsson
“At last, a China management handbook written by practicing business people with on-the-ground leadership experience. Even seasoned China hands should be able to find a few novel ideas.”
- Daniela Riccardi, President, Procter & Gamble Greater China
Agenda
08:00 - 08:30 --- Registration & Breakfast
08:30 - 08:35 --- Introduction from EUCCC
08:35 - 09:15 --- Presentation from Johan Björkstén
09:15 - 09:45 --- Q+A
09:45 onwards -- Networking
Event Terms & Conditions
Please be advised that the media is normally allowed to attend all EUCCC public events unless otherwise stated, on the condition that no one attending these events quotes participants by name (the "Chatham House Rules").
To register for this event please register online by 18:00 Monday 25th October. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. For any further enquiries please contact Ms. Svenja Dosch at sdosch@euccc.com.cn
Please note that registration starts at 08:00. The seminar starts at 08:30. Fees will be collected in cash at the entrance.