The China IPR SME Helpdesk in co-operation with the Seconded European Standardisation Expert for Europe (SESEC) and European Union Chamber of Commerce in Shanghai have combined their expertise for the "Market Access to China: SME Toolbox" event, which will take place on Friday 22nd October in Shanghai.
This joint event has been designed to provide SMEs with professional training from IPR and standardisation experts. Attendees will gain a broad overview of the regulatory environment in China and how to take a proactive approach towards their activities in China. The event will provide information on support tools for placing products and services on the Chinese market, both in view of the standardisation environment and of the market access regulations such as the China Compulsory Certificate (CCC), and participants will learn how to become involved in Chinese standard development process. The event will also provide practical advice on understanding China Customs regulations and working with Customs officials to protect your intellectual property rights in China.
This free seminar is open to European small and medium-sized chamber members in China and intermediary chamber members that provide services for such businesses.
Event details
Date & Time: Friday, 22nd October 2010, 09:30 -14:00
Venue: Sofitel Hyland, 505 Nanjing Road, Shanghai
海仑宾馆, 南京东路505号
Admission: No charge
Registration: Please E-mail events-registration@china-iprhelpdesk.eu
before 20th October 2010 and mention SME Toolbox
event, your name, company name, and position.
Draft agenda
09:30 – 10:00 Registration
10:00 – 10:05 Introduction
10:05 – 10:35 China Standards for SME – Klaus Ziegler, seconded
European standardization expert for China
10:35 – 11:05 How to Access the China Market – Eric Reyes, regional
director, Global Market Access Program
11:05 – 11:35 Practical Cases of Effective IPR Protection through
China Customs - Raymond Moroney, director,
Moroney and Associates
11:35 – 12:05 Successfully Managing Your Relationship with China
Customs – John Hector, fiscal crime liaison officer,
British Embassy, Beijing
12:05 – 12:30 Q & A
12:30 – 14:00 Lunch and IPR and CCC clinic sessions
About the China IPR SME Helpdesk
The China IPR SME Helpdesk introduces European SMEs to the knowledge and business tools required to develop the value of their intellectual property rights and to manage related risks. The China-based Helpdesk provides free information, first-line advice and training seminar to European SMEs to protect and enforce their IPR in China. The Helpdesk´s services are free and include training events in China and Europe; online tools and material at www.china-iprhelpdesk.eu and bespoke advice from our expert by phone, E-mail or through the website.
About the SESEC Project
The Seconded European Standardization Expert is a project owned by the European Standardization Organization and co-sponsored by the EU Commission and EFTA. The aim of the project is to enhance visibility for European standardization deliverables and to foster Europe-China cooperation in standardization. This includes also supporting European industry with standard-related issues of market access to China. Please find more information on the project at www.eu-standards.cn.