One Billion Customers
Lessons From the Front Lines of Doing Business in China
A Wall Street Journal Book published by Free Press and Simon & Schuster
It is well known that with 1.3 billion mouths to feed, China?? market is moving quickly toward surpassing North America and Europe combined. Companies from the U.S. and across the globe are flocking there to buy, sell, manufacture and create new products. But as former The Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with much subterfuge -- nothing is as it seems and nothing about business in China is easy.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned??rom Morgan Stanley?? creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly one hundred strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China?? remarkable rise to power.
The European Chamber is pleased to welcome James McGregor to introduce his new book at a breakfast seminar on the 17th November.
For more information about James McGregor please click here. To read further information and endoresments of the book please click here.
Please note that registration begins at 8.10am.
Address: 50/F, Capital Mansion, No. 6 Xin Yuan Nan Road, Chao Yang District, Beijing 100004, P.R. China
Tel: (8610) 8486 2225
To register for this event please enroll on-line, fax your response to the European Chamber at 010 6462 2067 by Wednesday 16th November 2005 or email euccc@euccc.com.cn . Please note that we require 24 hours notice for cancellations.Only cancellations will be accepted. No-shows who fail to cancel before this time will be invoiced for the event. Fees will be collected at the entrance. Persons without prior confirmation will only be allowed entrance if space permits.
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