IPR Workshop & Clinic: Managing Intellectual Property as a Business Asset Go back »
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Time2011-03-30 | 15:00
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Venue:Westin Hotel Tianjin
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Address:天津威斯汀酒店
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Fee:Members: FREE |
Non Members: FREE
The China IPR SME Helpdesk and the Tianjin chapter of the European Union Chamber of Commerce in China are pleased to invite you to the “Managing Intellectual Property as a Business Asset” workshop, which will take place on Wednesday, 30 March in the Westin Tianjin.
If you have a brand name or logo, a database of contacts, proprietary software, technology, graphics or advertising, a website or catalogues promoting your products, then this workshop will help you determine the value of these assets and identify other assets that your business can protect. The workshop will give you a broad understanding of how to conduct an intellectual property assessment and you will have the chance to learn from real life cases and participate in interactive exercises. The workshop will teach you to identify your intellectual property assets, prioritise them, gain company support and explore quick, cost effective measures you can put in place to protect your business.
You are welcome to ask questions throughout the presentation and during the dedicated Q&A time or you may also book a private, one-on-one IPR Clinic session with the expert following the workshop.
IPR Clinics
If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute session with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR Clinic is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.
Workshop details
Date: Wednesday, 30 March 2011, 3pm – 7pm
Venue: The Westin Tianjin, Nanjing Road, Heping, Tianjin
天津威斯汀酒店, 天津市和平区南京路
Admission: No charge for SMEs or SME intermediary organisations
Registration: Please E-mail rsvp-china@china-iprhelpdesk.eu before Monday, 28 March 2011 and mention Tianjin Business Assets event, your name, company name and position. Please indicate if you would like to reserve an IPR Clinic session
About the China IPR Helpdesk
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.
Agenda
3.00pm – 3.30pm
Registration
3.30pm – 3.45pm
Welcome and introduction to Helpdesk services, Naomi Saunders, China IPR SME Helpdesk
3.45pm – 4.15pm
IP as a Business Asset, Clifford Bog-Marks, special counsel, Bird & Bird, Beijing
4.15pm – 4.45pm
How to Conduct and IP Audit – group exercise, Clifford Bog-Marks, special counsel, Bird & Bird, Beijing
4.45pm – 5.00pm
Coffee break
5.00pm – 5.30pm
Group exercise debriefing, Clifford Bog-Marks, special counsel, Bird & Bird, Beijing
5.30pm – 6.00pm
Q&A
6.00pm – 7.00pm
IPR Clinic sessions
Clifford Borg-Marks Biography
Clifford Borg-Marks has been in and around China since 1977. He is a graduate of Peking University, has worked as a diplomat in Beijing, and is currently Of Counsel with Bird & Bird LLP in Beijing.
He started working in the area of China intellectual property in 1990 when he joined Baker & McKenzie’s China Practice Group in Hong Kong. He subsequently led the firm’s China IP group for a number of years.
Cliff was involved in a number of pioneering cases as China built up its IP laws in the 90s. Soon after the entry into effect of the PRC Copyright Law, he represented Sega Enterprises of Japan in the first foreign-related copyright case to be heard by the National Copyright Administration against an infringer that was loading video games onto game console chips. He also represented Microsoft Corporation and the Business Software Alliance in the first ever actions in China against retailers and hard disk loaders of pirated software, and Chupa Chups SA of Spain in the first trade dress case to be filed in Shanghai after the entry into force of the PRC Unfair Competition Law.
He advises on all aspects of intellectual property, including trademarks, patents, copyright, trade secrets, trade dress, domain names, designations of origin, administrative protection for pharmaceuticals and agrochemicals, new plant varieties, lay-out design for integrated circuits, technology import and export, employee inventions, licensing, franchising, unfair competition and anti-counterfeiting.
He has represented multinationals in the commercialization of IP, in numerous trademark opposition and cancellation actions, in canceling or acquiring registrations of domain names, design patents and well-known trademarks held by cyber-squatters and pirates, in coordinating nationwide patent and trademark enforcement campaigns, in settling IP disputes with Chinese entities, in clearing new trademarks for commercial launch, and in conducting IP due diligence exercises in relation to major mergers and acquisitions in the PRC.