The European Chamber is happy to invite you to a dinner seminar examining the critical topic of corporate reputations.
*** Attendees will receive a free copy of Leslie Gaines-Ross’ book: “Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation” ***
It is a commonly heard but valuable phrase from Warren Buffet "It can take years to build a reputation, but only seconds to destroy it."
He also said “Lose money and I will forgive you, but lose even a shred of reputation and I will be ruthless”
Companies trying to protect their reputations are increasingly coming under attack from small-scale antagonists, dissatisfied customers, disgruntled employees, anonymous rumor mongers, confidential leakers – practically anyone with access to a computer and an opinion.
Companies can fight back against these new media bandits and snipers by applying certain strategies, taken from military lessons learned, which Leslie Gaines-Ross, Chief Repuation Strategist and member of the global Leadership Team from Weber Shandwick will review and discuss. This would be based on Gaines-Ross’ recent article in Harvard Business Review. She will be joined by Katrin Sulzmann, Head of Corporate Communications China and Asia at METRO, who will share her practical insights into how these strategies can be implemented in a large multi-national organisation.
The presentations will be combined with a buffet dinner with free flow soft-drinks and beer, plus a glass of wine.
Speakers
- Dr. Leslie Gaines-Ross, Chief Reputation Strategist and member of the global Weber Shandwick Leadership Team, Weber Shandwick (CV)
- Katrin Sulzmann, Head of Corporate Communications China and Asia, METRO (CV)
Agenda
18:30 - 19:00: Registration and dinner
19:00 - 19:05: Welcome from the European Chamber
19:05 - 19:30: Presentation from Dr. Leslie Gaines-Ross
19:30 - 19:55: Presentation from Katrin Sulzmann
19:55 - 20:25: Q+A
20:25 onwards: Dessert, coffee and networking
Event Terms & Conditions
Please note that, though all are welcome to attend our events, we strongly recommend that you register online with us in advance so that we can keep you updated on any changes in the event schedule. From time to time, due to unforeseen circumstances we need to change the time or venue of an advertised event. So please do let us know by registering online if you plan to attend an event so that we can keep you informed.
To register for this event please register online by 18:00pm Wednesday 23rd March. Please note that we will send you a registration confirmation. We require 24 hours notice for cancellations, no-shows who fail to cancel before this time will be invoiced for the event. Registrations done after the deadline will be accepted only if space permits and are charged an additional 50 RMB walk-in fee. For any further enquiries or registration, please contact us at sgoodfellow@euccc.com.cn
Fees will be collected in cash at the entrance.