Event: Forum Meeting
Date & Time: Thursday, 2nd June 2011, from 4:00pm
Venue: European Chamber Beijing
European Chamber Beijing Office - C411A, Beijing Lufthansa Center, 50 Liangmaqiao Road, Chaoyang District
Dear Forum Member,
We are delighted to invite you to the next Marketing and Communications Forum meeting to be held on Thursday, 2nd June 2011, starting at 4:00pm at the European Chamber’s Office in Beijing.
At this meeting, Sam Flemming – founder and Chairman of CIC, the first and foremost provider of social business intelligence in China – give a presentation on The Unique Chinese Social Media Landscape: How Social Media is Impacting the Chinese Consumer and What Advertisers Are Doing About It. The presentation will include plenty of case studies from leading brands, and members are invited to actively participate in the discussion.
We will also have the pleasure to have Alex Miller, Product Manager for Advertising at Renren.com – China’s largest social network, speak to members about The Power of Social Media Marketing - From Consumer Trends to Consumer Insight, From Brand Message to Brand Advocate. Alex will expose the power of social media marketing by first giving a deep view into China’s rapidly evolving consumer marketplace, and then walk through the process of acquiring consumer insights and crafting a viable product key message, using today’s most innovative advertising products to deliver that message to consumers, and then using social networks to convert those consumers into long-term brand advocates.
If you would like to attend this meeting, please register with Ms. Mariana Li, mli@europeanchamber.com.cn, by COB Wednesday 1st June.
Tentative agenda:
1. Sam Flemming to give presentation on The Unique Chinese Social Media Landscape
2. Alex Miller to give presentation on The Power of Social Media Marketing
3. AOB