Dear Working Group Member,
The European Union Chamber of Commerce in China is delighted to invite you to join a event on Media Relations: Proactive Strategies for Media Success on Tuesday, 15th Sep 16:00 at Hilton Beijing Hotel.
At this event, our honourable guest speakers Melody Wong (bio), director of strategic communications in APCO Worldwide Beijing office will share with us her experiences on media relations management strategies for Chinese media. Joining Melody is David Wolf (bio), who is the President CEO of Wolf Group Asia (WGA) will give his insight and advice on dealing with foreign media in China.
For more detail, please refer to the invitation below.
If you wish to attend this event, please register on the webpage: http://www.europeanchamber.com.cn/view/events/register?eid=3866
The European Union Chamber of Commerce in China is pleased to invite you to its “Media Relations: Proactive Strategies for Media Success” event on 15th September, 2011, at Hilton Beijing Hotel.
Media relations continue to increase in importance, as social media and other new technologies shorten news cycles, and the Internet broadens the reach of every release – and rumour. Proactive management of relationships with media representatives – editors, journalists and bloggers – can assist communications professionals in utilising interview opportunities, managing crises, and balancing messages over the long-term.
This is a unique opportunity for executives and professionals to hear from two established China communications and marketing leaders about current media management best practices and trends.
Melody Wong, director of strategic communications in APCO Worldwide’s Beijing office will share with us her experiences on media relations management strategies for Chinese media. Joining Melody is David Wolf, who is the President CEO of Wolf Group Asia (WGA) will give his insight and advice on dealing with foreign media in China.
The Speakers:
Melody Wong (bio)
Director of strategic communications in APCO Worldwide’s Beijing office
David Wolf (bio)
The President CEO of Wolf Group Asia (WGA)
Moderator:
Steven Schwankert, Chief Editor of the European Union Chamber of Commerce in China
The Agenda
4.00 - 4.30pm – Registration/Networking
4.30 - 5.30pm – Presentations
5.30 - 6.00pm – Q&A
6.00 – 7.00pm- Networking with drinks
Please click on the registration button to register for this event. (If you cannot see the registration page properly, please click http://www.europeanchamber.com.cn/view/events/register?eid=3866).
About the Marketing and Communication Forum at the European Chamber
At the European Union Chamber of Commerce’s Media & Marketing Forum we aim to create an informational platform for professionals who are engaged in publishing, entertainment media, advertising and marketing sector to share experience and knowledge as well as discuss topics of interest.
For more information about the Media & Marketing Forum, please contact Ms. Yi Liu at yliu@europeanchamber.com.cn.