The European Chamber is pleased to invite you to the next Lunch Seminar Marketing & Communications Forum event on Wednesday 24th October, starting from 1200 at the Shanghai Marriott Hotel City Centre, where we will examine the emerging trends of creative brand engagement and how to innovate the way we do marketing better.  

At this event, we will have two highly-qualified speakers:

Mr. Chris Tung, CEO of im2.0 Intertactive, a leading digital agency known for innovation in SOLOMO area. Chris will talk about “Mobile in action"—how to leverage mobile platform and integrate marketing campaign to achieve best results.  The sharing session aims to provide some directions that have been proven effective for leading brands such as Coke and Adidas.  
 
Ms. Carol Yang, Vice President, Corporate Communications, Tetra Pak China, will present “Earth Water, Selling a product differently”. Carol will share her own perceptions about innovative Marketing for a B2B company. A B-2-C-2-B communications campaign “Earth Water” will be shared as well.

Agenda

1200 – 1230 Registration

1230 – 1235 Introduction by Mr. Jamie Shen, Chair, Marketing & Communications Forum, European Chamber

1235 – 1300"Mobile in action", by Mr. Chris Tung, im2.0 Intertactive

1300 – 1325 "Earth Water, Selling a product differently", by Ms. Carol Yang, Tetra Pak

1325 – 1345 Q&A

1345 – 1400 Finish & networking

If you would like to attend this meeting, please register your attendance through this website (button above)

For any further enquiries, please contact Ms Zhao Yang at yangzhao@europeanchamber.com.cn or 63852023-117.

Speakers

Ms. Carol Yang

Vice President, Corporate Communications, Tetra Pak Greater China

Ms. Carol Yang

Vice President, Corporate Communications, Tetra Pak Greater China

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Ms. Carol Yang, Vice President, Corporate Communications, Tetra Pak Greater China, is on the job for more than eight years. Carol has been responsible for Tetra Pak’s overall communications activities in Greater China, including corporate branding, PR, government relations, internal communications, CSR and product communications. Before joining Tetra Pak in 2004, Carol was the Shanghai General Manager of Hill & Knowlton, a world leading public relations consultancy where she worked for 10 years.

Mr. Chris Tung

CEO of im2.0 Intertactive

Mr. Chris Tung

CEO of im2.0 Intertactive

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Mr. Chris Tung, CEO of im2.0 Intertactive, has more than 18 years of experience in consumer marketing field. Prior to im2.0, Chris was the VP, Marketing for PepsiCo Greater China. He has led his team to launch many ground-breaking campaigns for Pepsi cola as well as many successful new brands including Gatorade, Tropicana, and Starbucks Frappuccino in China. Chris is well respected in marketing community for his leadership in driving innovation. He has strong track record in managing top international brands in P&G (Taiwan) and L'Oreal (Canada) prior to Pepsico.

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